5 smart things top agents are doing that you should implement now

OJO Labs CEO John Berkowitz and Chief Product Officer Charles Myslinsky revealed five bright ideas during an Inman Connect Now session on Tuesday.

11 do’s and don’ts to building a rock-solid personal brand

BrandFace leaders Micheal Carr and Tonya Eberhart share the steps to creating a brand that engages consumers, sparks growth and crushes the competition.

Inman Handbook on building a luxury brand

Whether you’re starting from scratch or differentiating your current brand, here are the keys to speaking the language of luxe.

Pulse: The best luxury marketing video you’ve seen

This week, we’re sharing high-end real estate videos that take it a step further with creativity, visual appeal and thoughtfulness. From parodies to sweeping, cinematic videos, here are a handful of top choices.

Pulse: What’s the best luxury marketing video you’ve seen?

This week, we want to hear about the best, most thoughtful high-end real estate videos that caught your eye. Why did it work, and what made it an effective campaign?

Pulse: The one marketing tip you give to all agents

This week, readers share their tried-and-true marketing tips and strategies all agents can benefit from. Here are the ideas you believe in and why.

Realogy’s expansion brands CMO shares how to lead with soul

Realogy expansion brands CMO Jen Marchetti shares how she juggles Better Homes and Gardens and ERA’s marketing while staying compassionate and authentic.

How to decide your brand’s DNA as a new agent

Branding will define who you are as a professional and communicate your value to existing and potential clients. If you’re a new agent, here are a few things you should be thinking about when cultivating your brand.