Exactly How Big Is the Military Market?

The following information is provided by the Center for REALTOR® Development (CRD). Current and former military are a huge demographic segment in the U.S. According to the most recent Demographics Report (2015) from Military OneSource, prepared for the U.S. Department of Defense (DoD) across active duty and reserve populations, there are 2.1 million military personnel. […]

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Build Your Brand by Being a Better Person

In the following interview, Mark Fields, president of CENTURY 21 Mark Fields and Associates in Asheville, N.C., discusses branding, culture, luxury marketing, and more. Region Served: Asheville, N.C., and surrounding areas Years in Real Estate: 40+ Number of Offices: 1 Number of Agents: 10 Favorite Way to Communicate With Clients: Face-to-face. A lot of communication […]

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Is your real estate brand in desperate need of a revamp?

As a real estate agent, you offer a plethora of unique services that your competition does not. You go above and beyond for each and every one of your clients. Yet your competitors are thriving, and you are just barely keeping your head above water …

How to brand yourself on a budget without looking cheap

Whether you do it on the cheap or with a million-dollar budget, branding yourself requires careful thought. Careful thought about who you (as a real estate agent) are, who you’d like to be and why you do what you do …

Personal brand vs. company brand: What’s more important?

Which is more important, the company brand or the agent’s personal brand? In this video, Peter Lorimer discusses company brand versus personal brand and what agents should do.  …

A step-by-step guide for revamping your marketing

The beginning of the year is a stark stopping point, one which propels us to think. As the old year transitions into the new, we are reminded to take an honest look at what we’ve done, what we didn’t have time to do and what the results were …