Are agent selfies sabotaging your brand?

Branding is key to building a successful company, but it doesn’t happen overnight or by happenstance. One thing it takes is uniformity and consistency, which is why agent selfies have to go.

Berkshire Hathaway HomeServices: Marketing Is a Digital Reimagining of an Enduring Brand

During a 2013 interview held in Omaha, Neb., Warren Buffett, chairman and CEO of Berkshire Hathaway Inc., said the eponymous real estate brand would prosper for years to come. “Berkshire Hathaway wants to be in businesses that are enduring,” he explained. “Real estate brokerages will be around 100 years from now and [Berkshire Hathaway] HomeServices […]

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Luxury real estate brokerage wins prestigious design awards — again

Daniel Gale Sotheby’s International Realty won awards for print campaigns from Graphic Design USA for the third consecutive year.

Lucidpress Brand Templating Platform

Lucidpress makes it easy for agents to customize, distribute, and protect their own marketing collateral

‘Basic Instinct’ or commodity feminism: What’s going on in this C21 Australia ad?

Recently, this C21 Australia brand marketing image made some waves on Facebook. Almost immediately on a post, the comparison to the iconic image of Sharon Stone in “Basic Instinct” was noted.

6 tips for creating a personal brand that’ll stand the test of time

Survival in real estate is all about providing value. This very idea has been the topic of discussion for real estate agents and brokers on many levels lately as we evaluate the future of our business. Here are six key ways to brand yourself as an agent while working for a larger brokerage. 

The real estate industry’s evolve-or-die moment

The old adage — “If you try to be everything to everyone, you’ll be nothing to no one” — could not be more relevant to the prevailing sentiment within the real estate industry today.

4 ways to generate leads without having to hard sell

Between my smart home, smart office and business automations, I use technology to keep every aspect of my life running as close to clockwork as possible, even when I have no idea what time it is. I’m a tech guy. I love finding the newest and best ways to do absolutely everything …

Exactly How Big Is the Military Market?

The following information is provided by the Center for REALTOR® Development (CRD). Current and former military are a huge demographic segment in the U.S. According to the most recent Demographics Report (2015) from Military OneSource, prepared for the U.S. Department of Defense (DoD) across active duty and reserve populations, there are 2.1 million military personnel. […]

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