How to generate, track and convert more leads than you ever thought possible!

Technology has always played a key role in the success of real estate agents. Today, smart real estate agents proactively seek out new technologies and other solutions to give them an advantage even in a highly competitive market.

WATCH: What does an amazing brand cost these days?

Find out what it costs to outsource projects and strengthen top-of-mind awareness, lead generation and social media content. Learn how to know when your efforts are working and how to track the right audience from these marketing gurus.

Reinvent your brokerage’s brand

As a broker or marketer, you’ve invested hundreds of hours and countless dollars carefully designing your brand’s story. You have a plan for every brand channel that allows you to communicate directly with consumers—from TV spots to your website.

The 7 deadly sins of real estate brand building

Have you committed one of these seven deadly sins? Real estate branding experts Tonya Eberhart and Michael Carr of BrandFace discuss these mistakes so that you can avoid committing them while building your brand.

Why this $120M indie sold to Cascade Sotheby’s International Realty

Led by husband and wife Realtors, Evelyn and Steve Rosling, the 14-year-old Park Place Real Estate covers the Portland metropolitan area and southwestern Washington state and recorded $120 million in sales volume for 2018 with 25 agents. 

Artifakt Digital wants to show agents a better way to get online leads

Artifakt Digital is a creative marketing and website development firm for real estate agents. The Toronto, Ontario-based marketing agency has more than 120 real estate clients and an average project cost of $25,000. According to the company’s CEO, Andr…

What’s in your brokerage profitability plan for 2019?

How does your brokerage plan to succeed? Are you proactively planning your growth? Real Estate Webmasters partners with top brokerages across North America, and time and time again, we’ve seen five success factors that matter the most.

Are agent selfies sabotaging your brand?

Branding is key to building a successful company, but it doesn’t happen overnight or by happenstance. One thing it takes is uniformity and consistency, which is why agent selfies have to go.

Berkshire Hathaway HomeServices: Marketing Is a Digital Reimagining of an Enduring Brand

During a 2013 interview held in Omaha, Neb., Warren Buffett, chairman and CEO of Berkshire Hathaway Inc., said the eponymous real estate brand would prosper for years to come. “Berkshire Hathaway wants to be in businesses that are enduring,” he explained. “Real estate brokerages will be around 100 years from now and [Berkshire Hathaway] HomeServices […]

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Luxury real estate brokerage wins prestigious design awards — again

Daniel Gale Sotheby’s International Realty won awards for print campaigns from Graphic Design USA for the third consecutive year.