Lucidpress Brand Templating Platform

Lucidpress makes it easy for agents to customize, distribute, and protect their own marketing collateral

Harness automated, targeted real estate digital marketing with Homesnap Pro

Digital marketing has reshaped how real estate agents generate leads and brand themselves. It’s an incredibly powerful tool that provides valuable ways to reach prospects and measure marketing performance. But digital marketing is also complicated.

3 real estate industry tips from a brand and reputation guru

Your online reputation starts offline, says brand strategist Laura Monroe. Old-school word of mouth, particularly among your peers, still shapes your public image and the foundation for the industry relationships you build. …

Want to see the brokerage of the future? Think soap

The real estate industry finds itself at a branding crossroads. The traditional franchise template has turned sour. Many agents find the usual “personality-branded” approach of independent brokerages not that helpful to their businesses. In too many instances, an agent’s choice in brokerage affiliation is one between the lesser of two neutrals, neither of which speaks to them directly …