The polite way to sell a home around the holidays

While most people will be eating pie and exchanging gifts with family, some real estate agents will be hard at work, helping many zealous buyers who hope to get an edge on their competition by placing an offer while everyone else is celebrating.

What does the end of Google Plus mean for real estate agents?

What does the termination of Google Plus mean for real estate agents? For those of us who swore by it, the announcement comes as a major disappointment. Here’s why.

The guide to finding the best brokerage for you

Strengths, weaknesses, culture and more from some of the industry’s best-known and most innovative brokerages, straight from Jeff Lobb, CEO of Sparktank Media.

The essential guide to second homes and vacation homes

At one time or another, most people have dreamt of owning a place where they can get away from it all, whether it be a cabin overlooking a scenic mountain range, a quaint cottage near the lakeside or a breezy bungalow a few steps from the beach. What d…

Focusing on one social media platform to build consistency

Bill Gassett of Re/Max in Holliston, Massachusetts joins Homesnap’s Gayle Weiswasser to talk about focusing on one form of social media — in this case, Google Plus — to create specific and specialized content on a consistent platform …

The insider’s guide to local SEO for real estate professionals

If you’re a real estate professional and have been in the business for more than a few months, you know first hand the challenges of getting found in local search results. We call this local SEO, and it’s a lot different than your average SEO campaign,…

7 steps to build a Google Plus real estate following

By now you are surely signed up with Google Plus. You know it’s an important platform to help grow your real estate business, but it doesn’t seem to be helping you as much as you had hoped. In fact, you may even blame its lack of success on the limited traffic the site seems to be bringing you. Well, I have news for you: There are millions of Google Plus users logging on every day. So if you aren’t getting their attention, it’s all on you …

25 killer Pinterest real estate board suggestions to target buyers and sellers

If you are just getting your feet wet with Pinterest for your real estate business, you may not know just how good the site can be as a marketing tool! You might also not realize that you need to have a variety of boards posted that are about a lot mor…

Pinterest group boards for real estate agents: the secret to reaching a larger audience with better engagement

You use Pinterest as part of your strategy to sell homes, which is the good news, but are you really using it to its full potential? Unless you are integrating group real estate boards into your Pinterest usage, the answer is no. Group boards can be yo…