Better Homes and Gardens Real Estate unveils new ‘staging inspiration guide’

The guide, created by Max Wilker, the style director at Meredith Corporation, which publishes the “Better Homes & Gardens” magazine, provides agents with 14 pages of tips and suggestions for every room of the house.

Another BHGRE franchise launches iBuyer comparison tool

BHGRE Winans has launched the Flex Move program, a white-labeled version of the proprietary Offer Optimizer software from real estate tech startup zavvie.

Another BHGRE franchise launches iBuyer comparison tool

BHGRE Winans has launched the Flex Move program, a white-labeled version of the proprietary Offer Optimizer software from real estate tech startup zavvie.

Home design trends in 2020

Max Wilker doesn’t sit still. Cologne. Paris. Las Vegas. All in the same month, and all as part of his role as Style Director for Better Homes & Gardens, seeing and experiencing the world trends in home decor.

Build your personal brand with social media

All real estate is local real estate. And no platform helps to emphasize that more than social media. As Strategic Creative Director of nm+u, I can say that BHGRE® not only has incredibly strong brand recognition, but it is a brand that resonates with consumers 365 days a year.

Did Realogy just create a new industry standard for closing gifts?

The final 15 minutes of ICLV’s CEO Connect was supposed to be a broad discussion about the country’s biggest companies — Facebook, Amazon and Google — and whether they would ever substantially enter the real estate business. That was, until this morning, when Amazon and Realogy announced a new lead generation and referral partnership. 

Serve your sphere with social media

Social media has evolved from a fun forum to a powerful, brand-building tool for real estate. It has its own rules and its own best practices. But when real estate professionals consider their Facebook, Twitter, Instagram strategy, there are conflictin…

Top companies bet on Inman Connect Las Vegas

While Inman Connect attendees are booking their flights, getting hair cuts, ordering business cards, and reviewing the agenda, franchises, service and solution providers for the industry are also preparing. Because Inman Las Vegas isn’t just bigger, better, bolder in terms of content. That goes for our sponsors, too.

Better Homes and Gardens Real Estate expands to Oklahoma

Metro First Realty of Edmund, Oklahoma — a one-time member of the Metro First Realty franchise network — is affiliating with Better Homes and Gardens Real Estate and will rebrand as Better Homes and Gardens Real Estate Paramount. The franchise will be the company’s first in Oklahoma. 

Better Homes and Gardens offers free recruiting tool to franchisees

Better Homes and Gardens Real Estate announced Tuesday it will begin offering its affiliated brokerages access to Sisu, a talent acquisition and performance tracking tool.