3 steps to avoid bad marketing advice in real estate

In a recent social media interaction, I was completely alarmed at some of the ideas floating around our industry. More than any other time in history, we, as real estate agents, have to be careful about the advice we are taking …

This is what bad real estate marketing looks like

Over the years, real estate agents have tried just about everything imaginable to get a leg up on the competition in an effort to get more clients and make more sales …

This is what bad real estate marketing looks like

Over the years, real estate agents have tried just about everything imaginable to get a leg up on the competition in an effort to get more clients and make more sales …

Real estate marketing 101: What (not) to do

In 2013, Jägermeister, the company responsible for the gut-rot alcohol of the same name, decided to host the be-all-end-all sexy pool party in Leon, Mexico. But despite the bikini-clad models and vats of booze, the party promoters thought the event was still missing that special something …