How to handle client objections during the pandemic

The types of objections we’re hearing now are going to be with us for a while, and they may become our new normal, so we need to be able to ease clients’ fears.

Stop! 7 things you shouldn’t do on listing appointments

Selling yourself is a little bit like dating. You have to make a great first impression. So, here are a few things to keep in mind if you want to impress your clients from the get-go and make them feel like you’re the perfect fit for their needs.

Pulse: What early career lessons are helping you now?

This week, we’re asking you, our readers, to share a key career principle you learned when you were starting out and how it’s helpful in today’s world.

Here’s a simple approach to making listing videos

Making listing videos doesn’t have to be complicated or overly time consuming. Check out what one guy, a few apps and a couple of hours can produce.

5 critical steps to maximize your listing’s sales potential

This year brought significant changes in the way homes are bought and sold. To accommodate this new reality, sellers need to be prepared — and agents need to provide the necessary coaching. Here are five important steps.

How to get your house-hunting clients to sign a buyer-broker agreement

A signed buyer representation agreement solidifies the partnership between you and your client, while protecting them during the buying process. Here are eight steps to ensure buyers sign on the dotted line.

How to lead your team through recovery

As the embers of the fires of crisis continue to glow, the best leaders are already in the process of rebuilding to be bigger and better to weather the storms of tomorrow.

Keeping It Real: Preparing for a post-COVID-19 market

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer discusses why leaning into the fundamentals is the best way to stay positive.

Pulse: What positive things will you remember post-pandemic?

Today, we’re opting to see the glass half-full. What positivity can you draw from this that you’ll likely remember long after the worst is behind us?

Dear Marketing Mastermind: What can I do right now to boost my business?

Forget long-term solutions and wait-and-see options. Here’s what agents and brokers can do right now to feel better about their businesses.