HouseCanary is now suing Quicken Loans directly for theft of trade secrets

On May 25, San Francisco-based HouseCanary filed a federal lawsuit against Detroit-based mortgage lender Quicken Loans Inc. and its sister companies, One Reverse Mortgage LLC and In-House Realty LLC, alleging misappropriation of trade secrets, breach o…

HouseCanary is now suing Quicken Loans directly for theft of trade secrets

On May 25, San Francisco-based HouseCanary filed a federal lawsuit against Detroit-based mortgage lender Quicken Loans Inc. and its sister companies, One Reverse Mortgage LLC and In-House Realty LLC, alleging misappropriation of trade secrets, breach o…

What’s my home worth? Realtor.com’s ‘My Home’ has answers

Realtor.com today announced a new feature to address the increasing number of homeowners who are staying put longer than they used to.  …

How W+R Studios’ new landing pages stand out

NEW YORK — Leads drive real estate businesses. Agents need a constant pipeline of potential buyers and sellers to thrive …

Why the broker-centric model is in decline

The “full-service” broker-centric real estate model will soon exit the “maturity” segment of its product life cycle and signal the beginning of a 20-year decline. We’ll explore how disruptive technologies triggered the broker-centric life cycle stages and the alternative business model that will replace the established one …

Zillow: A study of market positioning

In a very crowded and confusing marketplace, defining who you are and what you represent to your customers has to be summed up with a single thought — by them, not you. This is your “position” in the marketplace. The way you outwardly portray yourself…

Is Zillow stupid, or is the industry fooling itself?

Zillow and News Corp each have $1 billion invested in the concept that there are soon to be enough homebuyer and seller leads on the Internet that they will make a substantial yearly profit from their investments …

Your CMA tools will soon be outdated — here’s why

My article last week, “The death of competitive market analyses as we know them,” fired up the Inman readership. Comments questioned whether I had ever sold real estate (I’ve been a broker since 1982, and I’ve run the training for 4,000 agents) complai…

The death of competitive market analyses as we know them

Competitive Market Analyses (CMAs) have been around for decades. Although commercial real estate usually relies on price-per-square-foot evaluations, residential real estate has been slower to adopt this approach for a variety of reasons. …

Zillow customizes private ‘Zestimates’ for sellers

Zillow built an empire on the foundation of a single innovation: the “Zestimate.” In 2006, the company was willing to offer consumers what real estate brokers wouldn’t: immediate, automated home value estimates without having to contact an agent. Now, …