Is your old boss stealing your clients?

When you send a potential buyer or seller to your current website, what do they see? Is it your face? Your name? Your logo, colors, images, and content? Or is your personal touch getting lost in a sea of multi-million-dollar branding belonging to the b…

Tried and true: email marketing is still king of the hill

Think of checking your inbox. Now think of checking Facebook. Which one do you rely on more? When it comes to digital marketing, it’s easy to get caught up in the hype and want to focus on social media.

What wins the broker tech battle – exclusive interview

There has been a tectonic movement (not to mention massive investment) in and around real estate technology lately. And that’s been especially true at Inside Real Estate.

Reinvent your brokerage’s brand

As a broker or marketer, you’ve invested hundreds of hours and countless dollars carefully designing your brand’s story. You have a plan for every brand channel that allows you to communicate directly with consumers—from TV spots to your website.

Why tech companies turn to brokerages for innovation

Too often, those of us who serve the real estate industry turn to fear mongering. We’re all guilty of it – constantly warning about coming changes and urging brokerages to get with the times or perish.

Sphere of influence is still king

The inventor of the phrase “a bird in hand is worth two in the bush” could never have envisioned it applying to modern real estate, but I don’t mind borrowing this adage to remind us all that every agent has a bird in their hand: it’s called their sph…

How TorchX helps brokerages centralize and automate digital marketing for their agents

Brokerages know how hard it is to optimize their digital marketing efforts and to support those of their agents. TorchX’s powerful platform solves this pain point in one system.

Empower your agents with automation

Twice a year, real estate’s best and brightest come together to discuss the state of the industry, and what’s on the horizon. Having attended Inman Connect over the last five years, one thing became immensely clear at the most recent gathering: the real estate industry is changing, and it’s time for brokers and agents to […]

Boost by HomeSpotter Automated Digital Enterprise Brokerage Marketing

Boost by HomeSpotter lets your agents become advertising experts without lifting a finger.

The rise of the robot real estate agent

Agents need to adapt, but their value remains critical to the transaction. It’s no secret: money talks. And the money being poured into alternative technologies and business models in efforts to upend traditional real estate transactions is now too much of a deluge to ignore.