How to introduce AR into the buying and selling experience

Have you ever heard a buyer complain about the wall color in your listing or wonder if the living room could accommodate their furniture? How many times have you had a listing that desperately needed staging, but lacked the time or budget to get the job done? It would be fantastic if every buyer had […]

Augmented reality is becoming a widespread real estate tool

New survey results, from Rooomy, show that 14.1 percent of consumers have used either virtual reality or augmented reality when searching for a home.

Compass reinvents the real estate sign for the smartphone era

Compass has unveiled a potentially groundbreaking new customizable sign that its agents can control from their smartphone at Inman Connect San Francisco.

What Do You Do When Inventory’s This Low? Innovate

From the beginning, Simon Chen has abided by a clear credo: to enhance, not replace. “It’s all about using technology in the right way to make the agent that much more productive,” Chen, CEO and president of ERA Real Estate, says. “The focus for us is to use technology as an enabler, and less as […]

The post What Do You Do When Inventory’s This Low? Innovate appeared first on RISMedia.

Waze is getting open house ads from HomeSpotter

HomeSpotter, a mobile app developer for real estate agencies, started offering open house ads through the Waze GPS navigation app.

Augmented Estate wins $15,000 to bring properties to life with AR

Real estate is well aware of the potential that 3-D technology and virtual reality have to revolutionize the home-buying process, but augmented reality could be a new game-changer for home buyers and real estate professionals. The judges at the Real …

6 things aspiring luxury real estate agents should know

Are you looking to move into luxury real estate? You might be thinking: same thing, higher price point. Sales is sales …

Get ‘Transported’ into real estate’s new VR home tours

Transported is a platform for creating and sharing 3-D and virtual reality home tours …

5 trends shaping real estate marketing in 2018

Did you go into real estate because you loved marketing? Chances are, you didn’t. And that explains why marketing is one of the top challenges for real estate agents today and the subject of so many of these articles …

Is Magic Leap One the next big leap for real estate tech?

For the real estate industry, the VR benefits are obvious. Magic Leap can create a full, immersive experience. And there are also potential AR benefits …