Curbside marketing: Why your app isn’t as good as my yard sign

In most markets today, well-priced homes are commonly getting multiple offers within the first few days of being on the market. What has gone largely unnoticed is how the yard sign, a core component of curbside marketing, is helping agents because IDX …

How to get started with video marketing in real estate: tools made easy

I’ve worked with dozens of agents one-on-one and there seems to be a common mindset. Video is overwhelming. There’s all this equipment to buy, it takes too much time, and I can’t afford to hire a professional …

REclarity a fast, easy way to enrich marketing media

REclarity is a simple app for mixing audio over a slideshow of selected images on your iPhone. Choose the images — three for free accounts or 12 after you pay the one-time $2.99 lifetime upgrade fee — and tap the record button when you’re ready to ta…

How content marketing can drive bottom-line results

I’ve written a lot about content marketing in the past, mostly because it’s one of the few ways that a business can differentiate themselves online. But in real estate, this is doubly important, as we’re all selling the same inventory …

12 amazing content marketing ideas — no blogging allowed

Just keep in mind, when it comes to content the key is making it relevant to your target prospects — in terms of distribution, design and message. So read on to get inspired, stay creative and generate content that will help draw attention to your bra…