How to market yourself with the power of persuasion

Alex Wang will take the stage at Inman Connect San Francisco during our Marketing Intensive Track on Thursday, August 10, to teach others how to use review sites to enhance your online presence …

How to market yourself with the power of persuasion

Alex Wang will take the stage at Inman Connect San Francisco during our Marketing Intensive Track on Thursday, August 10, to teach others how to use review sites to enhance your online presence …

Agent puts a twist on ‘Mean Tweets’ and ‘Bad Yelp Reviews’

Alex Wang believes providing excellent customer service, having a solid online presence and properly executing a little humblebragging can certainly turn the tide in your favor …

Alex Wang pulls the curtain on the listing agent life through video

Alex Wang has now taken his “real world” approach to Snapchat and applied it to a new series of videos that aim to give a peek into the life of a listing agent.

The Snapchat secrets behind this agent’s social-media success

In 2006 — even in Silicon Valley — brokers were having serious conversations about this new Facebook platform and whether it was relevant to their business. Saratoga childhood friends and neighbors Ryan Iwanaga and Chris Trapani set up their real est…

Why industry disruption must support agents — not replace them

Start-up pros and venture capitalists are furiously brainstorming about how they can disrupt the real estate industry. Four times now, I’ve been approached by groups of startup people looking to do something in the real estate space and asking me to to…

Alex Wang on his hyperlocal Yelp strategy

“I get fake Yelp reviews all the time from people I have never heard about or met,” says Wang — who also has 71 real Yelp reviews from actual clients, most of them in Silicon Valley …

A 3-D tech strategy for keeping agents top of mind

Next-generation visual representations are gaining traction in real estate, helping agents win listings and prequalify buyers. But the Sereno Group’s partnership with 3-D tech provider InsideMaps points to another benefit for agents: helping them maintain a strong connection with past clients …