Don’t be a ‘yes agent’

A “yes agent” agrees with everything the seller says, offers up compliments and ignores anything that causes the seller angst, like data that conflicts with the seller’s opinion of price.

Don’t be a ‘yes agent’

A “yes agent” agrees with everything the seller says, offers up compliments and ignores anything that causes the seller angst, like data that conflicts with the seller’s opinion of price.

Agent behind Playboy mansion sale doesn’t fear a recession

Gary Gold talked to Inman about how to “coach” high-end clients, how luxury real estate will always rely on agents and how real estate pros can better work with luxury clients.

With Airbnb IPO, Realtors poised to become big shareholders

Real estate agents could comprise a disproportionately large stake, particularly if Airbnb offers equity to hosts.

Nextdoor tries to curb incivility with ‘Kindness Reminders’

Feature that prompts social network users to reconsider posting potentially offensive comments grew out of effort to combat racial profiling.

The Real Word: Are you ready to get out of real estate?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Byron and Nicole take the quiz  to find out if they are retirement-ready.

Afraid to have the selling options talk with sellers? Try Homebot

Homebot recently unveiled a new feature in its home-equity management app that’s been bothering me. But it might just help you broach a topic you’re afraid to talk to clients about.

Inman News quiz: Think you’re on top of the week’s biggest stories?

The real estate industry threw some curveballs. Take Inman’s real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week.

Talkin’ ’bout my generation: How to market to your client’s stage in life

Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more…

Baird & Warner partners with Buyside to display buyer data

Website integration with Buyside lets Chicagoland brokerage Baird & Warner serve up detailed buyer stats to potentially reel in more listings.