‘Everything has changed and nothing is different’: Watch Scott Stratten at ICSF

What does the Ritz-Carlton have to do with your real estate business? Maybe nothing — yet. But if you’re the type of Realtor who would overnight a child’s lost stuffed giraffe, you might be on the right path.  …

From 6 to 80 agents in 18 months: Indie growth on steroids

What happens when a handful of top producers join forces to conquer the luxury real estate market? If you’re anything like the six driven agents who founded Seattle-based boutique brokerage Avenue Properties, what happens is $65 million sold in one week …

Opendoor’s ‘ultimate mortgage’ offers 1% off purchase

To compete on price with real estate agents, high-tech investors known as “iBuyers” will need to figure out ways to sell their homes very fast and for top dollar. Leading iBuyer Opendoor, which makes quick offers on homes and can close in days, has tak…

12 terrible habits of top producers that lower the bar

In real estate sales, how many homes we sell and how much money we make is the only measure of success. What many people don’t know is that it’s possible to be a jerk and make money too …

Which cities are best for flipping houses?

Making money by flipping property has become as much of an American dream as homeownership. The full spectrum programming on HGTV is a testament to how much we want to believe that we can make money of flipping houses, in small towns, in cities — anyw…

10 tips to get the home sold once and for all

When you put a home on the market, the clock starts — and the pressure sets in. You only have one opportunity to make a first impression, and you don’t want the home to sit for endless days on market while your sellers get increasingly upset …

Real estate video marketing: 3 ways to generate leads with social media

Real estate video marketing is possibly the most effective marketing method available to agents; it’s definitely one of the cheapest …

What do buyers want more — a bigger house or a bigger yard?

Smaller homes with more outdoor space seem to be all the rage lately as homebuyers are abandoning the motto “bigger is better” when it comes to square footage. According to a consumer survey by Wakefield Research commissioned by residential constructio…

Agents sell homes for more than FSBOs: study

Academic research has often cast doubt on the value of real estate agents, but a new study will come as music to their ears. It suggests that homeowners will net roughly the same proceeds whether they sell through a real estate agent or take the FSBO (…

How to brand using your no. 1 resource — you

If you are looking to build your brand as a real estate agent, look no further than the Law of Authenticity from The Go-Giver Leader: A Little Story About What Matters Most in Business; “The most valuable gift you have to offer is yourself.” …