Placester’s free Realtor websites are getting a total makeover

Tech provider Placester has streamlined and improved its free website service for members of the National Association of Realtors.

Amarki Marketing Simplified

Amarki transforms how the real estate industry manages marketing for franchises, brokerages, and agents

Re/Max agents will get automated marketing tools through Imprev

Re/Max agents will be able to market their listings without having to develop any parts of their marketing materials themselves with a new product the brokerage is debuting with the real estate marketing company Imprev …

MLS platform IDX acquires Agent Marketing for $6 million

IDX will add 17 employees and begin to deploy services such as print signage creation, single-property websites, and mobile marketing …

Marketing materials made easy: Compass releases new agent tool

In March, Compass released Compass Collections, a proprietary collaborative search tool that enables buyers to “organize, monitor, discuss and collaborate” with their agents on a number of properties they’ve picked. The tool aimed to reduce confusion and streamline the search process, saving precious time in a housing market where new listings are being swept up quicker than ever …

6 ways empowered agents embrace disruption to drive success

The word disruption has sailed around real estate for over a decade. We’re constantly anticipating its influence on the way we do business …

Adapt or die: Agent market share shifting to ‘experts’ in 2018

We all know the enormous value traditional real estate agents bring to a transaction. They will never be replaced by bots or discount services, but consumers can easily be romanced by what appear to be lower-cost alternatives …

5 ways to market your real estate brand after a name change

A little over a week ago, Michigan real estate agent Lisa Kay VanderMeer eloped with her now-husband, Steve. In getting back to business, she’s grappling with a common question for many agents who change their last names after marriage or divorce: How …

How micro-targeting can laser focus your real estate marketing

We now have more information at our fingertips than ever before, and it is time we started using it to elevate the effectiveness of our craft as agents …

Why you shouldn’t pay attention to your marketing budget

“What return do I need to get from this investment, and in what time frame, in order for this to be a smart investment for my business?” This is the question you need to ask yourself when you come across any product or service that requires an investment of your time and money …