4 insights that ‘wow’ potential homebuying clients

Although it would certainly be memorable, impressing your potential homebuying clients doesn’t have to include picking them up in a Bentley or giving them neighborhood tours via helicopter. You want your clients to think, “Wow, John was really being si…

4 ways to winterize your real estate business

Here it is Thanksgiving and there’s already plenty of snow on the ground, with more on the near horizon. For agents who live and work in frigid winter climates, it’s time to “winterize” your business …

5 key elements of a brilliant first impression

First impressions are difficult to change. Here are five key elements to get you going in the right direction …

7 ways to maximize your happiness this Thanksgiving

With the 24-hour news cycle constantly blasting bad news about school shootings, depressed economies and the spread of Ebola, it’s easy to be overwhelmed by the negativity. Rather than succumbing to the negativity, shift your focus to gratitude this Thanksgiving — it is the true secret of happiness …

10 ways to build your 2015 business right now

After a fast and frantic 18 to 24 months hustling properties, many of you have communicated that you have hit your own personal seasonal slowdown. That’s totally understandable, because you were so busy working in your business while the market was smo…

Measuring accountability brings success to real estate

No matter what software program is created, business model launched or latest service offered, there is one thing that touches them all — accountability. Their success or failure depends entirely on how much accountability they have and deliver …

How to double your real estate business

If you owned a restaurant and you wanted to double your business, but you were only open for dinner, what would you do? If you are a real estate professional who only lists and sells houses for owner-occupants and you wanted to double your business, wh…

Back to the basics: Keeping in touch with your clients

Nobody likes that sinking feeling you get when you find out one of your former clients is listing a house with someone else. Well, I hate to tell you this: Your former clients won’t automatically call you just because you sold them a house …

Think before you outsource your social media

Managing social media profiles takes a great deal of effort, creativity and an understanding of the do’s and don’ts. Testing and measuring different content types is also essential to gain the greatest engagement possible …

10 things polite Realtors won’t tell sellers — but should

How hard is it to take care of that stinky cat box and dirty microwave, anyway …