How new agents can get into the flow of their customers’ lives

Returning from walking her dog one day, new real estate agent Alyssa Hellman met another dog owner, a woman who lived in a nice penthouse apartment with her husband. As they chatted, the woman made a vague reference to selling at some stage. This was e…

How new agents can get into the flow of their customers’ lives

Returning from walking her dog one day, new real estate agent Alyssa Hellman met another dog owner, a woman who lived in a nice penthouse apartment with her husband. As they chatted, the woman made a vague reference to selling at some stage. This was e…

Direct homebuyers through the home loan process

Helping a real estate client choose the right home loan can be just as important as helping them choose the right house. The financial process in buying a home can be stressful, so helping clients to understand the home loan process will make the home …

How 1 former lawyer found fulfillment in real estate

The children of immigrant families often face high expectations to take advantage of the educational opportunities available in the U.S. Their parents want them to enter respected professions that can be relied upon to give them a good standard of livi…

What’s your unique value proposition?

For many years — nearly a century, in fact — real estate agents based their unique value proposition on being gatekeepers to listing data. Without an agent, sellers could not get their homes in front of a wide audience, and buyers could not efficient…

Podcast: 10 ways to ditch the negativity in real estate

Negative thinking sours your day and poisons your real estate career. I know, you didn’t start out trying to be negative. So what happened along the way that led you there …

11 quick #ICNY takeaways for agents and brokers

At ICNY, I flew my freak flag. I flew it high and proud. And you know what happened? Other people flew theirs, and we all came together with our own oddities, vulnerabilities and stories. It was beautiful and empowering. There’s a reason why it’s calle…

3 ways to stay ahead of ‘what’s next’ from #ICNY

Being at #ICNY last week reminded me a little bit of my high school days — one day in particular. It was an unusually hot spring day in early May 2000 when I strode into my high school government class. My teacher, Mr. Mason, had drawn two doors on t…

5 tips for selling new construction in Houston

Houston home inventory is increasing slightly, but still remains lower than many other metropolitan markets. With fewer homes currently on the market, new construction in Houston is a more popular option for interested buyers …

4 reasons buyers love historic homes– and how to market them

It’s hard to ignore facts. The hottest real estate markets in the US—San Francisco, Manhattan, and Boston among others—are all predominantly historic …