Think like a hacker and break stuff

We’ve never met a fellow hacker who thinks the status quo is good enough. By nature, hackers rail against the adage, “If it ain’t broke, don’t fix it,” replacing it with our own: “Break everything and make it better.” There’s no room for inefficient pr…

Now’s the time to pounce on shadow buyers, cheap leads

Year-end is a great time to determine what strategies worked, what tech and apps you need to upgrade, and what changes you would like to make in your business for 2015. It’s also important to identify what parts of your business increased your profitability, as well as any money wasters that need to be dropped …

5 answers to critical homebuyer questions that prove you’re a rock-star agent

Today’s homebuyers are armed with data and have the national search portals always just a tap away on their smartphone. They expect their agents to be local experts, to be tech savvy, to excel at contracts and negotiation and also to deliver the custom…

5 creative ways to market to clients in December

The holidays are a crazy time for everyone. But even though many people avoid buying or selling a house during this time of year, that doesn’t mean you need to stop reaching out to your sphere. Here are some creative ways you can connect with your clie…

5 critical first steps for building your brand

Remember how that first day in a new job feels? Who can forget all the nervousness, excitement and anticipation associated with beginning a new journey? Most new Realtors experience these same feelings just as soon as their license is sponsored, their …

A winning strategy for your next listing appointment

On a recent group coaching call for new agents, one woman asked, “What should I leave behind at my listing appointment? I’m afraid that if I do all this work that they will give it to another agent and I won’t get the listing.” …

How buying a Christmas tree is like house hunting

First of all, let me state that I love my husband, with all of his engineering ways. But he and I have two different personality types, and we like different things. That recently became obvious when we went looking for a Christmas tree. (And I know yo…

Using your CRM to reach out personally

One important thing I try to do every day is to engage. That means I engage in my job; I engage in my tasks within the real estate business; and I also engage with people …

Jerry Colonna: ‘Running a startup is like standing still when your hair is on fire’

The Pioneers Festival, an annual event that draws some of the greatest thinkers and disrupters across every industry, featured speaker Jerry Colonna in its October 2014 lineup. Colonna is a CEO coach and CEO himself who knows a lot about stress …

The 5 rules for LinkedIn lead generation

LinkedIn is often thought of as a social media site for professionals. People use this site to conduct business and make the professional connections necessary to further their careers and businesses. It is also a great way to build leads in real estat…