Why you should build your brand around your ideal client

When you get braces, do you go to an orthodontist or a general dentist? When you need a hip replacement, do you go to an orthopedic surgeon or a general surgeon? You want someone who specializes in the service you need, right …

Why you should build your brand around your ideal client

When you get braces, do you go to an orthodontist or a general dentist? When you need a hip replacement, do you go to an orthopedic surgeon or a general surgeon? You want someone who specializes in the service you need, right …

7 hacks that will improve your business writing

Writing for a business audience requires a great deal of effort and professionalism, and your choice of words has the power to directly impact your credibility, your reputation among stakeholders and your success in the entrepreneurial arena …

Why the grass is greener where you stand

Former actor and current luxury real estate specialist Kofi Nartey told the Inman Connect audience that his real estate career didn’t take off until he started focusing on the tools and information he already had. By keeping a laser focus on a few esse…

Why predicting the future isn’t in a real estate agent’s job description

Investment brokers get asked for stock tips. Attorneys get solicited for free legal advice. Interior designers get asked for decorating tips — and on and on. I find the same to be true for real estate agents. The questions are usually, “Is this a good time to sell/buy a house?” “How’s the market?” or “I read in the newspaper that the housing market is doing well — what do you think?” …

Why predicting the future isn’t in a real estate agent’s job description

Investment brokers get asked for stock tips. Attorneys get solicited for free legal advice. Interior designers get asked for decorating tips — and on and on. I find the same to be true for real estate agents. The questions are usually, “Is this a good time to sell/buy a house?” “How’s the market?” or “I read in the newspaper that the housing market is doing well — what do you think?” …

7 easy ways to stay in touch with your clients this Halloween

Any holiday is a great excuse to engage with clients. With Halloween right around the corner, here are seven clever real estate agent “tricks” that’ll “treat” your clients to something fun! …

The empowered agent: 10 things you need to know

“When an entire industry changes — when it sets up a new set of rules to play by, a new set of values — it’s not usually the majority of players that ask for that change. Usually it’s one person.” This one person is who CEO of Coldwell Banker Charlie…

The Real Word: Two agents discuss dress code and Stop Zillow

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they discuss how agents should dress, continue their take on Greg Hague’s Stop Zillow campaign and close it up with new agent tips …

How to sell or merge your real estate company

Emotions, lawyers and agent objections can make a rollercoaster out of mergers and acquisitions, but there are ways to execute a flawless transaction …