The new 3 P’s of selling a home

It’s not enough to put a sign in the yard, put a listing in the MLS and pray that the house sells. The game has changed — here, Chris Scott and Garry Wise of The Paperless Agent disclose the new “3 P’s” of selling a home …

Free yourself from lead gen by focusing on ‘offer generation’

Last year, in a given month, close to 100 million unique users visited the top three national portals (as reported by Inman). This is the massive number of consumers eligible to become online leads every month — and yet, what was the number of homes a…

6 things every new real estate agent should do

It’s exciting to get your real estate license! The information presented in the prelicensing class can be a bit overwhelming (and utterly useless in your marketplace), but it’s all part of the course work … and then you’re ready to get started, but y…

Bring your business alive

Let me understand this: I can get really smart about real estate while watching HD-quality video of a live Inman conference from my coffee shop? Yes, but make sure you have ear plugs. On Wednesday, March 25, from 10 a.m. …

Gary Keller on how to think about the portals, the Internet and online leads

Gary Keller, in a 157-minute presentation on the economy, the housing market and the state of the real estate industry, drilled down on portals, the Internet and how to think about these leads. The video below captures that part of …

Declining oil prices: boon or bane for real estate?

Most Americans are thrilled by the 50 percent reduction in prices at the gas pump. The strong U.S. dollar also helps our purchasing power for products manufactured outside the U.S. The real question is to what extent these shifts will positively or neg…

Secret of successful agents: Mindset is what matters

A subtle transformation is occurring in real estate. You might not notice it at first, but if you look closely, you’ll see a change in perspective in today’s agents, who are leaving the survival-mode thinking behind and once again reaching for the star…

Why agent teams can be risky business

If you manage an office or are an agent who runs a team with independent contractors, it’s imperative that you examine your business model to determine if your current practices violate your state’s labor laws. Failure to do so could result in costly legal action against you and/or your brokerage …

Agent teams: time to switch to an employee model?

Do you run an agent team or manage an office with agent teams? Do you or do any of your independent contractors manage other independent contractors? If so, now is the time to seriously consider moving to an employee model. …

Why affordability could be a red flag for housing recovery

In a lot of ways, real estate today should be a buyer’s paradise: Property values remain at or below their historic affordability levels in most markets, lenders have $2 trillion in excess cash available to lend, and foreclosures have fallen to levels …