Is homeownership really a path to wealth for your clients?

Homeownership is often presented as one of the only paths to wealth and security available to the average American. But are we really helping our clients make informed choices about this major life decision …

How to backlink your real estate website for better Google rankings

SEO is crazy — full of ups and downs, unlike any other digital marketing medium. It’s a specialty that keeps evolving and changing with the latest Google ranking algorithm released. According to MOZ, it’s estimated that Google changes its algorithms 500-600 times each year, though most of the changes are minor …

Home ownership costs in Leesburg, Loudoun VA

A Cost to Consider Homeownership, part of the American Dream: a home of your own where you can feel safe, raise your family, share with your friends and enjoy life. The benefits are easily recognizable but maintenance is just a real and should be considered. Property taxes and insurance are two of the largest expenses… Read More

How a no-slack November can ensure a successful 2017

Don’t pump the brakes in November. In the brokerages I’ve worked in, every year around this time managers deliver one valuable piece of advice to their agents: don’t take the last two months of the year off …

4 sure ways to butcher your PPC lead generation efforts

According to the National Association of Realtors, more than 90 percent of homebuyers make use of the internet when buying homes. That makes the internet a huge reservoir of real estate leads waiting to be mined by any agent …

Podcast: 10 things no one tells you about lead generation (part 1)

Today’s podcast was inspired by a faithful listener email and by one of our great coaches! Our listener, wanted to know if a four-hour work week (from the titled book) is possible in real estate …

Samantha DeBianchi’s 3 old-school methods that still work

Break out the stationary, revamp your yard signs and get that elevator speech ready. Let’s market real estate like it’s 1999. …

3 masked real estate opportunities you’ve never considered

It can be hard to see the entirety of our industry and the consumers we serve. We all tend to be very focused on what is right around us. At the same time, our industry is changing and increasingly challenged to keep up with the many new expectations o…

4 ways to make your real estate website better than the rest

Every real estate business needs a website for its marketing potential, and most agents do, too. Because it’s such a common marketing outlet for agents, it’s difficult to stand out among the dozens of others targeting your area. …

5 ideas to help find your buyer’s dream house on a budget

You just signed on new clients who are looking to purchase a house. They might be first-time buyers or just not be in the best place financially. They get their pre-approval from the mortgage company and — yikes. It’s going to be a tough one …