Is social media REALLY just a ‘conversation’?

I hear it all the time from real estate agents and from social media experts: “Social media is a conversation.” It is interesting to hear this statement floating around, a strong hold-out from old-school social media “best practices.” …

7 steps to build a Google Plus real estate following

By now you are surely signed up with Google Plus. You know it’s an important platform to help grow your real estate business, but it doesn’t seem to be helping you as much as you had hoped. In fact, you may even blame its lack of success on the limited traffic the site seems to be bringing you. Well, I have news for you: There are millions of Google Plus users logging on every day. So if you aren’t getting their attention, it’s all on you …

6 powerful lists every Realtor needs to succeed

Lists can be powerful when used properly. They imply organization, impart control and enable understanding. Instead of a “to do” list, I’m talking about lead lists …

What would you do with $3 in your pocket?

“In your opinion, what is the best thing you can buy for $3 or less? I say it’s a case of bottled water.” This was my most recent Facebook post …

Recharge your open houses

How about adding a branded “welcome mat” at the front doorstep of every open house you sit? How about three balloons per sign, with an eight-sign ratio? What are the best ways to use social media to get people to your open houses …

Over 300 real estate blogging and video ideas to last the rest of your career

Writing is a passion for me, but, as a novelist, my blogging seems to have taken a back seat. A friend and I have been meeting to discuss how we’re going to get back to blogging and doing videos regularly …

Mobile apps get personal to build stronger client relationships

The days of massively long emails, forced registration to access the MLS and missed voice mails are rapidly fading away. New tools are making communication simpler and more personalized than ever before, provided you know what to do …

Google killed Authorship, but Author Rank is a much bigger fish

Google’s Authorship program was touted as the tool to identify work from quality content creators. Built to use authors’ Google Plus profiles as unique identifiers and using simple markup language to distinguish their content across the Web, Authorship…

Go paperless and streamline the closing process

If you’ve been hoping for a no-holds-barred discussion of how regular brokers, agents and real estate professionals have incorporated paperless transactions into their business, this is it. We had a great webinar with three brokers: Carol Farrar of 1850 Realty; Joe Schutt of Unit Realty Group Boston; and Aaron Wheeler, president at The Oakville Group in San Francisco …

How I chose which real estate company and brokerage to join

Well, Nike never called Zach! That said, I have made a decision on whether to start a brokerage or join an existing one. Follow me for a minute while I tell you how I came to my conclusion …