Podcast: Polishing your conversational competence in the digital age (part 3)

In case you missed parts one and two, today in our concluding podcast, we address the importance of brevity, how you make others feel, follow-up, staying in service and tuning into the personal details …

Podcast: Gary Griffiths on business fads and Facebook ads

“I want to inspire entrepreneurs to do something a little more with their business than just making a profit,” Gary Griffiths said. These are the words that stuck in my mind during and after my interview with him. It caught my attention because we have the same point of view …

5 myths about online reviews in real estate, busted

Building a strong collection of online reviews a powerful way to set yourself up for success in the long run. Here are five of the most common-but-false myths about online reviews for real estate agents, and why they’re totally wrong …

Everything an agent needs to know to master market literacy

Perhaps the most valuable lesson that real estate consumers learned from the housing crash was that home values can fall as well as rise. More than seven million families lost their homes to foreclosures and short sales; a brutal wake-up calls that though homeownership is safer than most investments, it still involves risk. Today’s buyers are very aware that a single wrong decision or factors beyond their control can cost them dearly …

5 WordPress plugins to transform your agent website

The use of social media is a necessity today for online marketers. Reaching your audience through social platforms is the key to any successful digital marketing strategy. However, managing multiple accounts, posts and interacting with your audience ca…

Buyer’s agent: What does that even mean?

There I was on Saturday afternoon at 1 p.m. I met the seller, Blare, who was in the driveway putting the last touches on his house. He and his wife Mari worked so hard in conjunction with us to convert their house and their guest house into something that is in demand with today’s buyer …

4 memorable ways to get referrals from past clients

People who are looking to make a significant life change by purchasing a home will seek the advice of friends and family. If someone is referred to you, he or she will already trust in you because his or her friend or family member did. So how do you m…

Video: 6,000 Instagram followers in 10 months, agent tells all

Thanks to consistent, authentic Instagram posts and one key video, Sarah Johnston has built her Instagram following to over 6,000 in just 10 months. And she’s having her best sales year in spite of a major down market in Calgary. In our latest episode,…

Will smart home monitoring jeopardize showing privacy?

It’s been industry practice, although one not always adhered to, for buyer agents to provide feedback on a listing after touring it with an interested buyer. Smart home monitoring devices may creep into ethics violations if used to secretly glean knowl…

The basics of SEO for real estate agents

Josh Brown of Can I Rank, joins Gayle Weiswasser of Homesnap to break down the basics of SEO for real estate agents and why it’s important …