3 reasons your leads aren’t closing and what you can do about it

Quick agent fame, overnight sensations and companies who build crowd followings fast have always scared me. Why? Because I know, billboards don’t make deals. Whether you’re marketing mansions or selling special spoons, the buzz you generate isn’t half as important as the clients who actually close the deal …

Evernote: very cool real estate tech tips No. 6 (6 of 10)

Evernote is a very cool program that, like Dropbox, you can put on all of your devices for access. Also, like Dropbox, it is one of those things that I have had for a couple of years and never used. It wasn’t until I saw the CEO of Evernote, Phil Libin…

Engage your real estate clients and prospects with fun events

Team Diva Real Estate’s Kim Colaprete shows why throwing a client event is always a good idea …

Achieving maximum return on investment with video: Target specific stages in the homebuying lifecycle

How often do your past clients call when they’re ready to buy or sell a home? I’m betting it’s not as often as you’d like. You’re not alone. According to the National Association of Realtors, over 80 percent of recent homebuyers say they would use their agent again. Yet, in spite of these good intentions, more than 70 percent can’t recall their agent’s name within a year of closing …

Wanna borrow my ‘lipstick’? Very cool real estate tech tips No. 5 (5 of 10)

How many times have you looked at your phone and worried that your battery is about to die? My solution to this phone battery phobia is the Anker Astro Mini Charger, or as I like to call it, “the lipstick charger.” …

Huffington Post Media Group’s secret weapon: nap rooms

What’s one of the secret weapons for success at media juggernaut Huffington Post Media Group? Nap rooms. So says Chairwoman, President and Editor-in-Chief Arianna Huffington. Yes, people looked at her askance when she insisted on providing spaces for her 580 …

25 killer Pinterest real estate board suggestions to target buyers and sellers

If you are just getting your feet wet with Pinterest for your real estate business, you may not know just how good the site can be as a marketing tool! You might also not realize that you need to have a variety of boards posted that are about a lot mor…

Google Earth and AgentPro247: the dynamic duo making online property research easier

If you’re a real estate agent or investor, or someone who provides services to either of these groups, there is something we all have in common: We all need access to good information. I think everyone can agree that we would all be seriously inhibited from doing our jobs if we didn’t have access to the essential data that allows us to make informed decisions …

6 tips for fostering client loyalty: It’s about providing ‘wow’ experiences

Building loyalty takes time and there are a number of essential things that you should be doing. Here are six practical tips you can use to foster client loyalty …

Best bang for your buck: YouTube’s top 5 real estate video types

The booming consumer appetite for YouTube videos brings myriad good news for real estate agents and brokerages, especially since it is the second most used search engine on the planet behind Google. But, before you grab a camera and set up a tripod, let’s talk about which type of video gives the best bang for your buck …