Apps like Trello, Contacts+ and Pocket help real estate agents work smarter, not harder

The world of business is littered with clichés, and real estate is no different. Coaching seminars, podcasts, conventions, that one older relative so many of us have who seems to have every Henry Ford quote memorized (now replaced for others by the “Quotes” stream on Pinterest) … there is no shortage of sources for these little turns of phrase that surround us …

With the right video content, agents are no longer just a salesperson, but a trusted real estate concierge

It may sound harsh to say, but it’s true: Talking about yourself is not the best way to win listings. That’s why statistics on YouTube’s top 5 real estate video types indicate “About Me” content ranks fifth on a scale of most sought-after video content buyers/sellers review before choosing an agent …

Increase downloads and engagement for your mobile real estate app by creating a FOMO user experience

After speaking on the mobile workshop panel at Real Estate Connect San Francisco, all the panelists, including myself, agreed that creating an engaging or FOMO (fear of missing out) user experience is the most important factor to increasing downloads a…

Launching a real estate career: 8 things that will determine your success

Launching your career in real estate is no easy venture. My heart bleeds for new agents who have worked so hard to earn their license and complete all of their post-licensing sales training and now are ready to roll! But there’s one little problem: Now…

Listen up, real estate newbies: 5 biggest mistakes I’ve made as an agent

Over the course of 15 years of selling real estate, I’ve made some mistakes. It’s easy to do when you don’t have a “how-to” manual or a mentor to guide you. I thought I’d share a few of my blunders … just in case there’s a newbie out there who could …

Want to be a hyperlocal content specialist? Get serious about stats, incubation strategy

As a Berkeley resident who has also seen dozens of terrible real estate sites masquerading as local content hubs, I was struck by how engaging Arron Sweeney’s YourBerkeley.com website was. I met with Arron to ask him about his strategy and ongoing plan…

Want to be a hyperlocal content specialist? Get serious about stats, incubation strategy

As a Berkeley resident who has also seen dozens of terrible real estate sites masquerading as local content hubs, I was struck by how engaging Arron Sweeney’s YourBerkeley.com website was. I met with Arron to ask him about his strategy and ongoing plan…

7 signs of a soon-to-be-hot neighborhood

Real estate is an industry that’s all about your hyperlocal expertise. As an agent, you specialize in specific ZIP codes, home types, client types — you name it. This industry is as much about niche specialties as it gets …

In real estate lead conversion, body language and response time are everything: 4 ways Realtors can make a great first impression

Have you heard the expression, “First impressions are everything?” Well, this is especially true for Realtors. A bad first impression can turn off otherwise hot prospects, ignite negative word of mouth, and minimize your chances of getting referrals and repeat business. …

Do’s and don’ts of real estate listing videos

What’s the difference between a blockbuster movie and a flop we can barely recall after we’ve left the theater? The answer is powerful storytelling. The same applies to listing videos …