Should listing agents be present for all showings?

If Marcy Spieker is asked by a seller client to be present for every showing, she’s knows what she’ll say. “Due to our standards of practice here, that would not be in your best interest,” she said she’ll tell a client, during a discussion on the matte…

How to build and evaluate profitable lease renewal programs

This one change in management process reduced the number of expired leases to almost zero. Our company now maintains an average occupancy rate of 98 percent. Reducing the number of expired leases reduced turnover and vacancy rates by 1-2 percent. Top-l…

19 red flags to detect money laundering

Because your elevator speech won’t do you any good in prison, keep your eyes open. If you observe any of the following activities, money laundering might be afoot …

4 ways to ask for referrals without being pushy or annoying

In a perfect world, your clients would take the initiative and give you unsolicited referrals. Unfortunately, the world is not perfect. You have to do a little gentle prodding. Dale Carnegie noted that 91 percent of customers said they’d give referrals…

Why real estate agents should be buying properties now

Real estate agents have a few significant advantages when it comes to buying investment properties for themselves. Jason Balin and Chris Haddon, co-founders of REI360.net, discuss why agents should capitalize on this huge opportunity in this edition of…

SEO for real estate marketing is a journey, not a destination

The journey to real estate search engine marketing domination starts with SEO. This quest for power is why big brands such as Zillow and realtor.com spend millions of dollars each year on SEO services to dominate search engine result pages for almost a…

Q&A: Denise and Troy Schroder, OKC’s ‘Innovators of the Year’ and ‘House Hunters’ guest stars

Would you spin a sign to sell a listing? Denise and Troy Schroder would. In fact, they used “human signage” to direct traffic to an open house. They were the fourth agent or agent group to try to sell this home, they said, and by the end of the event, …

The new rules of real estate team building: Part 2

There are many real estate team-building models available to use as your framework. The model I propose is one that focuses on a “core membership” centered on collaboration. Ideally, the core member relationship should be structured upon a sense of own…

7 top real estate agent lead generation sources

In this episode of Hello Agent TV, recorded exclusively for the Inman audience, Jay Sherer shares the best (and worst) sources for real estate agent lead generation. He uses industry statistics from the National Association of Realtors to determine whe…

The importance of establishing routines

Many of us love working in the real estate industry because no two days are alike. This can be a blessing and a curse: Though the diversity of each day can get your juices flowing and your blood pumping, it can also throw you off track, leading to dist…