Gary Keller on how to think about the portals, the Internet and online leads

Gary Keller, in a 157-minute presentation on the economy, the housing market and the state of the real estate industry, drilled down on portals, the Internet and how to think about these leads. The video below captures that part of …

Declining oil prices: boon or bane for real estate?

Most Americans are thrilled by the 50 percent reduction in prices at the gas pump. The strong U.S. dollar also helps our purchasing power for products manufactured outside the U.S. The real question is to what extent these shifts will positively or neg…

Secret of successful agents: Mindset is what matters

A subtle transformation is occurring in real estate. You might not notice it at first, but if you look closely, you’ll see a change in perspective in today’s agents, who are leaving the survival-mode thinking behind and once again reaching for the star…

Why agent teams can be risky business

If you manage an office or are an agent who runs a team with independent contractors, it’s imperative that you examine your business model to determine if your current practices violate your state’s labor laws. Failure to do so could result in costly legal action against you and/or your brokerage …

Agent teams: time to switch to an employee model?

Do you run an agent team or manage an office with agent teams? Do you or do any of your independent contractors manage other independent contractors? If so, now is the time to seriously consider moving to an employee model. …

Why affordability could be a red flag for housing recovery

In a lot of ways, real estate today should be a buyer’s paradise: Property values remain at or below their historic affordability levels in most markets, lenders have $2 trillion in excess cash available to lend, and foreclosures have fallen to levels …

Since when do lenders get to dictate property repairs?

Historically, one of the most onerous aspects of dealing with Federal Housing Administration loans was the inspection process. Fortunately, conventional lenders have never required much more than termite repairs. Sadly, this is all changing to the detr…

4 tips for real estate introverts

Real estate, it’s been said, is no place for introverts. It’s a people-driven business. Some brokerages are engaging in personality testing designed to uncover how the agent handles various situations and where their strengths lie …

Marketing to millennials requires empathy

The average age of a Realtor is currently 57, and members of the millennial generation are between 18 and 34 years old. Working with these people (and they are people, not kids) requires understanding and interacting in ways you might not understand …

5 sure-fire tactics for stronger content marketing

Content marketing is nothing new, but content marketing that works well is something everyone still struggles with. There are two parts to a great content marketing strategy: distribution and return on investment, or …