5 steps to gear up for the fall selling season

The kids are back to school and the fall selling season is upon us. What can you do to take advantage of this great time of year before winter sends seasonal chills through the real estate market …

How NOT to negotiate a real estate transaction

One of the most important aspects of my duties is to be able to negotiate the best price, terms and set of conditions for my client. Over the last 10 years I’ve learned a lot about myself and about people in general. It’s almost always a give and take,…

Big questions cloud decision to start own brokerage or join existing one

Many people say I am my own brand and yes that is true. That, however, does not provide infrastructure or support for creating a strong business. I want to stick to what I do best: meeting people and negotiating deals …

Definitive guide to Google Analytics for real estate professionals: Part II – The Overview Reports

In Part I of our Definitive Guide on Google Analytics, we reviewed how to set up your account and configure your settings. Now we’re going to take you through the Overview Reports so you can understand whether your website is working for your business and where the opportunities are for you to make it work better. …

5 reasons real estate agents should dump their Facebook business pages

If you’re a celebrity real estate agent, this article is NOT for you. If you have a team of agents and you sell hundreds of homes a year, this article is NOT for you. If you have a big social media marketing budget and 20 hours per week to dedicate or …

5 things your recruiting broker didn’t tell you about a career in real estate

I got into real estate for a few different reasons, but none of them had to do with the desire to look at homes every day or to wear suits. Honestly, I thought I would get to golf more than I do, but I am not complaining. …

5 things your recruiting broker didn’t tell you about a career in real estate

I got into real estate for a few different reasons, but none of them had to do with the desire to look at homes every day or to wear suits. Honestly, I thought I would get to golf more than I do, but I am not complaining. …

12 startups that are changing the way we interact with real estate

Are you ready for a glimpse into the future of real estate? Real Estate Connect’s “New Kids on the Block” session and an eye-opening Agent Reboot session called “9 technologies that will change the real estate landscape forever” provided a preview of coming attractions that may dramatically change the real estate industry …

Ditch the ‘Monkey Bars Approach’ to thrive in real estate sales

Viewers tuning in to CBS to watch “I Love Lucy” on a September evening 62 years ago might not have known that they were about to witness one of the most iconic scenes in sitcom history. Thanks to reruns, countless viewers around the globe have since watched Ricky challenge Lucy to get a job for a week, leading her and her best friend, Ethel, to get a job in a candy factory as candy wrappers …

18 real estate ‘professionals’ who are doing it wrong

From terrible advertising to awful fails in construction, here are 18 real estate “professionals” who should consider a career change …