Serving luxury buyers and sellers requires hefty budget, ‘boots on the ground’

BEVERLY HILLS, Calif. — What does it take to locate, convert and successfully close a transaction with an ultra high net worth individual (UHNWI) client? In many respects, it’s an entirely different game from the typical real estate transaction. At …

Serving luxury buyers and sellers requires hefty budget, ‘boots on the ground’

BEVERLY HILLS, Calif. — What does it take to locate, convert and successfully close a transaction with an ultra high net worth individual (UHNWI) client? In many respects, it’s an entirely different game from the typical real estate transaction. At …

Keep hunter and skinner roles in-house to weather downturns

“There are two kinds of salespeople: hunters and skinners. A hunter can find an albino buyer in a blizzard, and a skinner can get him to buy ice cream. You’re better at one role or the other, and in business you need to know which one that is.” …

3 body language poses that are bad for business

As you no doubt already know, the way that we present ourselves to others is much more than just words. We are constantly being observed whether we realize it or not, and the way that we stand or sit can say a lot about our confidence level …

10 agents you love to hate and how to cope

Recently, we took to social media and asked real estate agents to get real and tell us: When you’re working with other agents, what are the little (or big!) bad habits that drive you crazy? You told us! …

Why buyer letters are risky business

As an exclusive buyer agent, homebuyers ask me all the time about buyer letters. You know the letters I mean: the ones where the buyers write about how much they love the house and why they or their family or their kids will love living there and why t…

Promote your real estate business like a PR pro

Whether you are just starting out in the real estate business or you are a veteran agent looking for ways to blow your own horn, you need to get your name and your service out there in front of as many people as you can. I have always been fascinated b…

The most important statistic to consider when paying for leads

Have you tried paying for online leads and given up in dismay due to the time and effort required? This high-stakes game is not for the weak of heart, and it’s certainly not for the weak of pocketbook. …

16 things you can do right now to maximize your listing’s exposure

If you have a listing that has been sitting on the market for longer than you thought it would, it might be time to get back to basics and put a little more time and money into marketing the property. A home that might have sold for over list price in …

Why Realtors haven’t been able to turn SEO into a major source of leads

If you’re not a professional online marketer or a Web programmer — and most real estates agents are not — the term search engine optimization (SEO) is intimidating. You know it is really important to how your website attracts potential clients, but you may not know how to make that happen …