Wanna borrow my ‘lipstick’? Very cool real estate tech tips No. 5 (5 of 10)

How many times have you looked at your phone and worried that your battery is about to die? My solution to this phone battery phobia is the Anker Astro Mini Charger, or as I like to call it, “the lipstick charger.” …

Huffington Post Media Group’s secret weapon: nap rooms

What’s one of the secret weapons for success at media juggernaut Huffington Post Media Group? Nap rooms. So says Chairwoman, President and Editor-in-Chief Arianna Huffington. Yes, people looked at her askance when she insisted on providing spaces for her 580 …

25 killer Pinterest real estate board suggestions to target buyers and sellers

If you are just getting your feet wet with Pinterest for your real estate business, you may not know just how good the site can be as a marketing tool! You might also not realize that you need to have a variety of boards posted that are about a lot mor…

Google Earth and AgentPro247: the dynamic duo making online property research easier

If you’re a real estate agent or investor, or someone who provides services to either of these groups, there is something we all have in common: We all need access to good information. I think everyone can agree that we would all be seriously inhibited from doing our jobs if we didn’t have access to the essential data that allows us to make informed decisions …

6 tips for fostering client loyalty: It’s about providing ‘wow’ experiences

Building loyalty takes time and there are a number of essential things that you should be doing. Here are six practical tips you can use to foster client loyalty …

Best bang for your buck: YouTube’s top 5 real estate video types

The booming consumer appetite for YouTube videos brings myriad good news for real estate agents and brokerages, especially since it is the second most used search engine on the planet behind Google. But, before you grab a camera and set up a tripod, let’s talk about which type of video gives the best bang for your buck …

Strategic website development: avoiding squeaky-wheel engineering

Whether you’re building your first website or re-engineering one that’s been live for years, it can be difficult to have a clear vision. The cacophony of advice from consumers, industry associates, and vendors makes for a confusing outlook on the …

Duolingo app: Could learning a new language grow your business?

Did you know you could learn a new language in the same time it takes you to play Candy Crush? Instead of spending your downtime embarking on the delicious and completely addictive candy puzzle adventure that has captured the attention …

Free webinar: What is a Client Worth? (You Might be Surprised!)

Join us for a discussion hosted by me and Jed Carlson, Online Marketing Expert and CEO of AdWerx. Together, we will show you the simple way to calculate the value of a new client. Then we’ll demonstrate how you can use …

Real estate Web content hijackers, not so FAST! 5 steps for busting copyright infringers

It’s been several years since this has happened to me, but copyright infringement of website content is still a very frequent occurrence for digital marketers. And while I am not a lawyer and this is not legal advice, when you have had website content …