How to use networking to boost your real estate career

Networking — to many people, the idea behind this concept is standing around with a glass of wine after a long work day throwing business cards at people and trying to feign interest. We have all been to events to meet people that were boring and can …

Everything you need to know to make a real estate video

Over the past year, videos have become an integral part of many real estate professionals’ marketing strategies because of their virality and the plethora of options for video creation, such as Facebook Live, Snapchat, Instagram, Periscope and YouTube….

Podcast: 18 rules of relentless lead follow-up (Part 4)

As we close out our series on relentless and furiously fast lead follow-up, our final six points are filled with takeaways and real life examples that we hope you’ll learn from …

Leigh Canlis on the importance of authenticity

Leigh Canlis joined Windermere earlier this year to build W Collection, a full-service, top-tier luxury marketing division launching in October. We caught up with her to find out what high-end clientele want most and her best piece of marketing advice…

What makes a neighborhood special?

Becoming an expert about a neighborhood you sell homes in is essential for any agent, but actually living there not only makes you more knowledgable about the area — it makes you invested …

What is a home warranty?

In this week’s video, Peter Lorimer of PLG Estates breaks down a home warranty and what exactly one entails …

Podcast: 18 rules of relentless lead follow-up (Part 3)

Our industry is guilty of overcomplicating the system of lead follow-up. With drip campaigns, technology, CRMs and social media — the ways to not do lead-followup at the highest level are growing and costing you big bucks. …

Podcast: 18 rules of relentless lead follow-up (Part 2)

Today, we focus on two major points that are critical to great lead follow-up: lead quality and leaving messages. Major mistakes that cost you money are made every day in these two categories. Adopt these two points, and you’ll start to see your busine…

5 ways to become a player in your market

To be at the top of your craft, you have to have dedication. The successful brokers and agents of today understand this, which is why they control a majority of the business in the areas they service …

How to create a buying frenzy to sell listings faster and for more money

Could you use a real estate strategy to help you sell listings faster for more money? When it comes to selling real estate listings faster and getting sellers a higher sales price at closing, Devin Doherty is definitely and expert …