Why Realtors haven’t been able to turn SEO into a major source of leads

If you’re not a professional online marketer or a Web programmer — and most real estates agents are not — the term search engine optimization (SEO) is intimidating. You know it is really important to how your website attracts potential clients, but you may not know how to make that happen …

5 myths about mega producers

Mega real estate producers are an enigma. They have secrets and magic formulas and know things the rest of us don’t, which is why they’re so much more successful than everyone else, right? Ironically, some of the biggest misconceptions about top producers are also the biggest reasons many agents don’t and won’t ever achieve that level of success …

Shift your value proposition to land more real estate clients

Real estate technology has come a long way in recent years allowing the consumer more control over the homebuying and selling process. The entire real estate search process has been democratized, leading consumers to ask the question, “Why do I need a real estate agent anymore?” …

6 ways to destress your real estate transaction

With rising sales prices and very low inventory here in Portland, Oregon, I have been noticing a trend over the past several months of buyers and sellers who are carrying a lot of stress about the sale or purchase of their home.

More transactions seem…

5 self-care tips to hit peak performance

Are you undermining your success with unconscious behaviors that are actually hurting your attention and simultaneously diminishing the gray matter in your brain? If you’re ready to shift to peak performance mode, a few simple tweaks may be all you need …

5 self-care tips to hit peak performance

Are you undermining your success with unconscious behaviors that are actually hurting your attention and simultaneously diminishing the gray matter in your brain? If you’re ready to shift to peak performance mode, a few simple tweaks may be all you need …

17 tips for a successful career in real estate sales

Here are 17 real estate success tips from broker-owners Richard and Beth Witt in Long Island, New York, that cover everything from sales to marketing to life planning for real estate agents.

3 great ways to handle high-maintenance clients

We’ve all had them. You might have one now. That seller who takes your comps, cross-references them, adds in seven more, and builds out a spreadsheet — complete with formulas — then wants you to get them into each of the properties so she can point out the comps’ outdated paint colors, inferior appliance brands or other reasons she thinks she should get double the price for her home. …

6 principles of persuasion every real estate agent should master

Dr. Robert B. Cialdini wrote a book called “Influence: The Psychology of Persuasion.” It’s one of the most respected books on the subject and used by marketers all around the world …

Get past these 4 sorry excuses for not being on YouTube

As a real estate agent, you may have heard the buzz about reaching millennials and foreign investors. Did you know YouTube may be one of the least expensive vehicles for you to reach these and other demographics …