WATCH: Marketing through new digital mediums

Consumers are gravitating to mobile phones, while new tech, like voice interfaces and smart TVs, are on the rise as well.

‘Radical transformation’ is totally upending the real estate market

Consumers are gravitating to mobile phones, while new tech, like voice interfaces and smart TVs, are on the rise as well.

Inman announces the next round of exhibitors for ICNY20

Tallahassee, Fla. (Jan. 2, 2020) – Inman Group® announced 12 more companies that will be exhibiting at Inman Connect in New York, Jan. 28-31, 2020.

Adwerx makes campaign reporting easy with DocuSign partnership

The proptech players announced an integration to make it easy for Adwerx users to deliver campaign reports to sellers via DocuSign.

Kleard and Adwerx partner to target unrepresented buyers

Buyer-identity verification software company Kleard has partnered with online advertising provider Adwerx to target unrepresented homebuyers.

Why retargeting should be part of your firm’s marketing strategy

Retargeting: What is it and what does it mean for your firm? At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been eyeing can wait for another day.

WATCH: The systems and tools top recruiters love

Automation, automation, automation — oh, and taking the time to call your agents and remind them that you value them. These are the keys to mastering recruiting, productivity and retention — at least as three panelists explained it at the Inman Connect Las Vegas Thrive Broker Workshop.

Did Realogy just create a new industry standard for closing gifts?

The final 15 minutes of ICLV’s CEO Connect was supposed to be a broad discussion about the country’s biggest companies — Facebook, Amazon and Google — and whether they would ever substantially enter the real estate business. That was, until this morning, when Amazon and Realogy announced a new lead generation and referral partnership. 

Audience Town believes it can end ‘pay and spray’ advertising

Ed Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and becoming diluted. Here’s why he thinks that programmatic advertising is the future of online outreach for the real estate industry.

Boost your brand, efficiency and productivity with one platform

Your agents are busy. They’re doing routine tasks like making copies and answering emails, along with less mundane tasks like marketing themselves and their clients’ properties, taking continuing education classes, and much (much) more.