Kleard and Adwerx partner to target unrepresented buyers

Buyer-identity verification software company Kleard has partnered with online advertising provider Adwerx to target unrepresented homebuyers.

Why retargeting should be part of your firm’s marketing strategy

Retargeting: What is it and what does it mean for your firm? At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been eyeing can wait for another day.

WATCH: The systems and tools top recruiters love

Automation, automation, automation — oh, and taking the time to call your agents and remind them that you value them. These are the keys to mastering recruiting, productivity and retention — at least as three panelists explained it at the Inman Connect Las Vegas Thrive Broker Workshop.

Did Realogy just create a new industry standard for closing gifts?

The final 15 minutes of ICLV’s CEO Connect was supposed to be a broad discussion about the country’s biggest companies — Facebook, Amazon and Google — and whether they would ever substantially enter the real estate business. That was, until this morning, when Amazon and Realogy announced a new lead generation and referral partnership. 

Audience Town believes it can end ‘pay and spray’ advertising

Ed Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and becoming diluted. Here’s why he thinks that programmatic advertising is the future of online outreach for the real estate industry.

Boost your brand, efficiency and productivity with one platform

Your agents are busy. They’re doing routine tasks like making copies and answering emails, along with less mundane tasks like marketing themselves and their clients’ properties, taking continuing education classes, and much (much) more.

New Facebook ad platform from Chime is worth liking

The ever-evolving sales acceleration platform’s Facebook advertising tool automates much of the process for creating and running dynamic ads via DARE on the social media giant.

Top companies bet on Inman Connect Las Vegas

While Inman Connect attendees are booking their flights, getting hair cuts, ordering business cards, and reviewing the agenda, franchises, service and solution providers for the industry are also preparing. Because Inman Las Vegas isn’t just bigger, better, bolder in terms of content. That goes for our sponsors, too.

Berkshire Hathaway HomeServices teams up with Adwerx for online marketing

Berkshire Hathaway HomeServices announced Tuesday that it has teamed up with Adwerx for a program that will create internet ads targeting people who visit agent websites.

WATCH: What did we learn at Indie Broker Summit?

Round up the major takeaways from Inman Connect New York’s Indie Broker Summit, and discuss how you can take action on them with First’s Mike Schneider, Nest Realty’s Jonathan Kauffmann and Adwerx’s Jed Carlson.