How NYC tours helped build a real estate agent’s brand

Fascinated with the different corners of their city, New Yorkers both adopted and native tend to be out on weekends exploring the concrete jungle. And those in the extended circle of Halstead Property real estate agent Jeff Goodman are being given the …

Facebook ad campaigns made easy with Boost by HomeSpotter

Boost by HomeSpotter is a Facebook ad campaign creation and management tool that connects with your MLS to monitor your market movement. Boost does an excellent job of funneling your marketing message from advertisement to landing page builder to quali…

Top 10 reasons your Facebook ads aren’t generating real estate leads

Over the last few years, there seems to persist the lingering idea that you can lay on the beach with your laptop and make thousands per day. While it’s a possibility in the internet age, online business generation takes hard work, creative thinking, money and luck. And as this daydream pertains to Facebook advertising, you’re bound to face challenges both difficult and expensive. Don’t underestimate it; rather, expect setbacks, learn and tweak your game plan. …

In new ad, Berkshire Hathaway HomeServices taps into ‘there’s no place like home’

This year’s installment focuses on the concept of home and the first spot, entitled “Place,” shows people in places near and far from where they live who still maintain a connection to the place they call “home.” …

Top NYC brokers slam StreetEasy agent program

StreetEasy has turned into “Nightmare On Elm Street” for a number of New York City brokers. They say that adding Zillow Group’s Premier Agent program to the platform is misleading potential buyers by guiding them to buyer’s agents who’ve paid for adver…

Podcast: How a real estate broker-owner closes 20 Zillow deals a year

Have you tried unsuccessfully to bring in additional real estate business and close more deals on Zillow …

Digital marketing 101 for agents

There are many analog agents finding it hard to navigate a digital world. From Facebook to Snapchat, LinkedIn and beyond, it can be hard to craft a digital marketing plan that gets you in front of the right audience at the right time …

Century 21 unveils new ad campaign with ‘Not An App’

According to Century 21’s latest study (executed by Wakefield Research), a whopping 92 percent of millennial homebuyers believe it’s important for a real estate agent to get to know them before choosing to work with them, and another 9 out of 10 believ…

Alabama brokerage takes dig at Les Miles with new billboard

If Friday Night Lights has taught us anything, it’s that football is important. So important in some parts of the country that when Louisiana State University decided to fire its head coach, Les Miles, one real estate agent took quick advantage of the …

The agent’s guide to a total brand and marketing makeover

Many real estate agents want or need a fresh look, but feel that it is not achievable with their budget or creative skill set. This is not the case; there are a plethora of tools and companies who have taken the work out of achieving great design, and …