‘Ri-dam-diculous’: Compass agents’ Harlem ad prompts blowback

A tweet featuring The Couzens Team’s sign in Harlem drew 9,000 retweets, 37,800 “likes” and hundreds of accusations of gentrification.

Top 10 reasons your Facebook ads aren’t generating real estate leads

Over the last few years, there seems to persist the lingering idea that you can lay on the beach with your laptop and make thousands per day. While it’s a possibility in the internet age, online business generation takes hard work, creative thinking, money and luck. And as this daydream pertains to Facebook advertising, you’re bound to face challenges both difficult and expensive. Don’t underestimate it; rather, expect setbacks, learn and tweak your game plan. …

Alabama brokerage takes dig at Les Miles with new billboard

If Friday Night Lights has taught us anything, it’s that football is important. So important in some parts of the country that when Louisiana State University decided to fire its head coach, Les Miles, one real estate agent took quick advantage of the …

Podcast: Gary Griffiths on business fads and Facebook ads

“I want to inspire entrepreneurs to do something a little more with their business than just making a profit,” Gary Griffiths said. These are the words that stuck in my mind during and after my interview with him. It caught my attention because we have the same point of view …

How to create a website people will actually visit: the social edition

For all of those who read and implemented (or plan to implement) the SEO tips on part 1 of this 2-part blog series, “How to create a website people will actually visit in 2016,” kudos to you! …

5 musts for a winning listing presentation

Congrats! You’ve secured a listing appointment. Good job. Now comes the real test. How are you going to wow your audience and ensure they list their home with you? Chances are you are competing with other agents for that coveted listing. You want that …

Zillow + dotloop: Raising the bar or boiling your data?

Agents already have too many vendors to deal with. If Zillow can streamline services and bring more agents into the present with transaction management and e-signatures, it’s good for the industry and consumer experiences. Big money backing a tool can …