6 tips for snagging buyers with your Facebook ads

Strong homebuyer demand has homes flying off the market faster than ever. In fact, 44 percent sell in less than a month. To catch buyers’ attention and make sales in this fast-paced market, you have to make sure your Facebook ads speak to exactly what …

ICNY 18 Marketing: Staying relevant in a virtual world — the future of open houses

Spacio’s Melissa Kwan, Aaron Kardell of HomeSpotter and Nick Quay of Coldwell Banker take the Inman Connect stage to discuss how agents can make the most of tech-infused open houses, including ways to use what clients see (even in 3-D tours) to find ta…

3 ways technology is shaping the modern open house

NEW YORK — With all of the gains in real estate technology over the past few years, traditional mainstays of the industry are becoming antiquated. This is most prevalent in the arena of traditional open houses …

Listing Bits: Making house hunting mobile

By 2009, mobile users could do a lot with smartphone apps — get directions, listen to music, take pictures, play games, even film a video. Aaron Kardell thought that you ought to be able to add “look for a house” to the growing list of applications …

Listing Bits: Making house hunting mobile

By 2009, mobile users could do a lot with smartphone apps — get directions, listen to music, take pictures, play games, even film a video. Aaron Kardell thought that you ought to be able to add “look for a house” to the growing list of applications …

Tech companies sound off on frustrations with MLSs

NEW YORK — There’s a lot of talk in the industry about building tools to improve the efficiency of real estate transactions. But what happens when a tool designed to do that confronts the inefficiency of the industry itself? Frustration, …

Developer of augmented reality app for listings lands $1.8M

Mobile Realty Apps, developer of mobile apps for multiple listing services, brokerages and franchisors, has raised $1.8 million and rebranded as HomeSpotter, the name of its popular augmented reality feature. The 27-employee firm, whose clients include the nation’s largest MLS, California Regional …

MLSs offered free version of augmented reality search app for agents

Mobile Realty Apps’ HomeSpotter mobile app, which allows agents to access info from their multiple listing service while on the go, is now available to MLSs and their members in a free version. With the app, formerly known as “edgeMLS,” …