MLSs fight agent apathy with new marketing campaign

MLSs have an image problem. The “death of the MLS” has been predicted so often over the years that it may be tempting to laugh off the idea of its demise. But it’s one that won’t die and became especially serious in 2013 when a group of big brokers dec…

‘Because they can’: One industry pro’s take on Zillow Instant Offers

“We sell ads, not houses.” Everyone in the real estate industry has heard Spencer Rascoff say this time and again. The Zillow team was adamant: “We’re just a media company.” …

New research study digs into real estate referrals: They still dominate

In a world where some brokerages’ heads may have been turned by paid-for internet leads from portals, the agent-to-agent referral system still dominates agents’ lead generation and is the foundation of many top producers’ businesses …

How this L.A. startup is disrupting the furniture industry

At Luxury Connect, Brian Boero of 1000watt interviewed Madeline Fraser, co-founder and chief marketing officer at Homee, which uses “conversational commerce” to help people shopping for furniture to understand exactly what they’re getting …

Why your ‘squad’ is the most valuable piece of your business

We’ve all seen the hashtags #squad and #squadgoals, but squad mindset is about more than an Instagram pose of smiling people. It’s about creating a group of people who have your back and who you would do anything for. This is true in our personal lives, and it can also be true in business …

What would real estate look like without MLSs? A lesson in branding

LAS VEGAS — Picture the logo of the U.S. Postal Service. What do you feel? “We all touch the U.S. Postal Service every single day, but if you’re like me, it’s something you either feel a mild sense of dread about or you don’t think about it at all,” Brian Boero told attendees at the Council of Multiple Listing Services (CMLS) conference Thursday …

What’s next for real estate brands? Ask Joel Burslem

Since he launched the Future of Real Estate Marketing blog in 2006, Joel Burslem has been prognosticating about the intersection of technology and real estate. Now, as a member of the 1000watt team, he works to find opportunities for his clients to lev…

What’s next according to the smartest people in the room

The team at 1000watt is regarded as some of the most forward-thinking people in real estate. From creative approaches to Web design, to crafting memorable experiences and brand stories, to working with the leading companies in the industry, 1000watt has their fingers on the pulse of what’s next …

The architect and the builder: Lion & Orb and 1000watt team up to offer integrated marketing and PR services to real estate, mortgage industries

Lion & Orb and 1000watt, two firms with proven track records of helping real estate companies better tell their stories, have formed an alliance to provide clients with end-to-end strategic and brand messaging and public relations services. The partnership is intended to extend each company’s services to clients where they typically leave off …

5 digital marketing superstars share secrets for brand success

SAN FRANCISCO — What happens when you don’t have a good brand story? Other people tell that story for you, and it’s usually a competitor. That’s what Jessica Swesey of 1000watt said at the Inman Connect San Francisco digital marketing workshop, where …