Monday Morning Mobile: Stick the Landing…Page

In any mobile initiative, the adjustment to the instant, direct nature of a mobile user is a key determinant in the success or failure of the campaign. While these behavioral factors need to be included into every aspect of the mobile mix, it is most important to execute them in the first destination for users [...]

Monday Morning Mobile: Stick the Landing…Page

In any mobile initiative, the adjustment to the instant, direct nature of a mobile user is a key determinant in the success or failure of the campaign. While these behavioral factors need to be included into every aspect of the mobile mix, it is most important to execute them in the first destination for users [...]