Want to be a hyperlocal content specialist? Get serious about stats, incubation strategy

As a Berkeley resident who has also seen dozens of terrible real estate sites masquerading as local content hubs, I was struck by how engaging Arron Sweeney's YourBerkeley.com website was. I met with Arron to ask him about his strategy and ongoing plans for the site ...

Want to be a hyperlocal content specialist? Get serious about stats, incubation strategy

As a Berkeley resident who has also seen dozens of terrible real estate sites masquerading as local content hubs, I was struck by how engaging Arron Sweeney's YourBerkeley.com website was. I met with Arron to ask him about his strategy and ongoing plans for the site ...