The agent’s ultimate guide to crafting clean, compelling listing copy

First impressions of online home listings matter -- and photos aren't the only element that buyers notice. In a 2014 study from Redfin and Grammarly, nearly 45 percent of the 1,300 people surveyed said they would be much less inclined to tour a home if there were spelling and grammatical errors in the property description. Between coordinating appointments, responding swiftly to online leads, answering the phone, managing client databases, creating and distributing flyers, updating social media profiles and more -- wrangling with copy can understandably slide to the bottom of the priority list on a busy day ...