How to apply guerrilla marketing to your real estate business

Just over 200 years ago, Napoleon’s troops marched into Spain – and a new word was born. Spaniards and Britons began using the word guerrilla, meaning “little war,” to describe the way Spanish partisans wore down the vastly superior French army using unorthodox tactics: ambushes, selective kidnapping, surprise attacks and night raids. Many historians cite guerrilla warfare as a significant contributor to Spain and England’s ultimate victory over France ...