Consumer Confidence Keeps Improving

Consumer confidence kept improving in August, posting a 122.9 reading in the latest Consumer Confidence Index® from The Conference Board. The Expectations reading of the Index rose to 104.0, while the Present Situation reading rose to 151.2. July’s reading was 120.0.

“Consumer confidence increased in August following a moderate improvement in July,” said Lynn Franco, director of Economic Indicators at The Conference Board in a statement. “Consumers’ more buoyant assessment of present-day conditions was the primary driver of the boost in confidence, with the Present Situation Index continuing to hover at a 16-year high. Consumers’ short-term expectations were relatively flat, though still optimistic, suggesting that they do not anticipate an acceleration in the pace of economic activity in the months ahead.”

The percentage of consumers who believe business conditions are “good,” as defined by the Index, increased from 32.5 percent in July to 34.5 percent in August; the percentage of those who believe business conditions are “bad” decreased from 13.5 percent in July to 13.1 percent in August. The percentage of those who expect business conditions to improve decreased from 22.4 percent in July to 19.6 percent in August; the percentage of those who expect business conditions to worsen decreased from 8.4 percent in July to 7.3 percent in August.

The percentage of consumers who believe jobs are “plentiful” increased from 33.2 percent in July to 35.4 percent in August, according to the Index; the percentage of those who believe jobs are “hard to get” decreased from 18.7 percent in July to 17.3 percent in August. The percentage of those who expect more jobs in the coming months decreased from 18.5 percent in July to 17.1 percent in August; the percentage of those who expect less jobs in the coming months decreased from 13.2 percent in July to 13.0 percent in August.

The percentage of consumers who expect higher incomes increased from 20.0 percent in July to 20.9 percent in August; the percentage of those who expect a decrease increased from 9.5 percent in July to 7.8 percent in August.

Source: The Conference Board

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