Open Houses: Powerful or Pointless?

When properly executed, open houses can be one of the best marketing tactics in real estate, not only for listings, but also for agents’ personal branding. However, their usefulness is often a polarizing topic; some find power and practicality in open houses, while others are doubtful of their value. RISMedia wants to know: Are open […]

Portal Power-Play Heats Up: Zillow to End Listing Agreement with Listhub

There’s more news to report this week on the ongoing battle among the real estate search giants. Zillow disclosed this week in an SEC filing that its listing agreement with Listhub will end on April 7. In the filing, filed Jan. 6, Zillow revealed it will not renew its four-year listing data share agreement with […]

Final Push on 3 Percent Cap on Fees and Points

In June, the House of Representatives passed H.R. 3211, “The Mortgage Choice Act,” which addresses discrimination against affiliate businesses in the calculation of fees and points under the Qualified Mortgage (QM) safe harbor. H.R. 3211 and its Senate companion, S. 1577, are a bipartisan compromise that reduces discrimination against mortgage firms with affiliates in the […]

Own a Niche to Get Rich

If you haven’t already heard the above phrase, now is a good time to burn it into your brain. As a successful real estate broker who made the transition from the broker side of the business to the affiliate side, I have gained a unique perspective as to what really helps agents do more business, […]

Amid Falling Foreclosure Rates and Rising Prices, Trade-Up Buyers Are Coming Back

With foreclosure sales in rapid decline nationwide and in high demand in many fast-rising markets, a report released this week by mortgage technology company FNC indicates that housing demand by trade-up buyers is rising as the home equity available to these prospective buyers is improving. According to FNC’s Foreclosure Market Report, the foreclosure market has […]

Amid Falling Foreclosure Rates and Rising Prices, Trade-Up Buyers Are Coming Back

With foreclosure sales in rapid decline nationwide and in high demand in many fast-rising markets, a report released this week by mortgage technology company FNC indicates that housing demand by trade-up buyers is rising as the home equity available to these prospective buyers is improving. According to FNC’s Foreclosure Market Report, the foreclosure market has […]

Do’s and Don’ts of Powerful Listing Presentations

As today’s real estate industry continues to become more cut-throat, real estate professionals are re-evaluating their marketing tactics to set themselves apart from the competition. Let’s face it; a buyer or seller’s first impression of you weighs heavily on their decision to choose you or the next guy, so you’ve got to stand out! Effective […]

Do’s and Don’ts of Powerful Listing Presentations

As today’s real estate industry continues to become more cut-throat, real estate professionals are re-evaluating their marketing tactics to set themselves apart from the competition. Let’s face it; a buyer or seller’s first impression of you weighs heavily on their decision to choose you or the next guy, so you’ve got to stand out! Effective […]

4 Key Ingredients to Building a Culture that Attracts Top Agents

Every broker knows that great agents are the key to a solid brokerage business. Attracting and retaining top talent is a constant priority. A solid culture—although hard to define—is an effective means of maintaining a strong roster of agents. But how do you do that? While there’s no manual for how to create a culture […]

Straight Talk from Agents Who Close an Abundance of Online Leads

There are agents who get large numbers of online leads and successfully convert them to sales. But not every agent has the right systems in place to convert online customers, particularly in great numbers. To address this challenge, realtor.com® has arranged for top agents from around the nation to appear live in a webinar and […]