Meeting Agents in the Middle Key to Ensuring Profitability for All

Recruiting and retaining agents is the name of the game for brokerages large and small, but for many, it’s a practice that boils down to being easier said than done. A hot topic at RISMedia’s 2017 CEO Exchange this past September, an esteemed group of panelists—moderated by Joe Rand, chief creative officer at Better Homes […]

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Attracting Top Talent Through a Culture of Community

In the following interview, Gregory Kelly, co-owner and general manager, and Joe Vorwerk, broker, of Sellstate Next Generation Realty in Ocala, Fla., discuss culture, recruitment, training, and more. Regions Served: Marion County, Lake County, Sumter County, Citrus County, Alachua County Years in Real Estate: 25 Number of Offices: 5 Number of Agents: 150 Many top […]

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Smart Marketing and Hands-on Care Set the Stage for Success

In the following interview, Joe Frazzano, leader of The Frazzano Team with J. Rockcliff REALTORS®, discusses heading up a team, marketing, and strategies for success. Years in Real Estate: 29 Regions Served: Diablo/San Ramon Valley, East Bay, San Francisco, Calif. Team Members: Alex Tse, Manel Sousou, Keith McKeown, Shirley Yang and our admin, Teri Matthews […]

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Real Estate Firms Expect Profit, but Struggle With Disruptors, Supply

Ninety percent of real estate firms expect to boost or maintain profitability in the next year, but not without struggles from advancements in technology, “competition from non-traditional participants,” and low inventory, according to the National Association of REALTORS®’ (NAR) 2017 Profile of Real Estate Firms. Sixty-two percent of residential firms and 60 percent of commercial […]

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Break on Through…to the Broker Side

You’re a top-producing real estate agent, expanding your client roster, surpassing your sales goals and living the good life. But why stop there? For these Engel & Völkers license partners—the company’s term for broker/owners—reaching the pinnacle as a sales associate led to making the decision to become owners and manage their own shop. For many, […]

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Gaining an Edge in NYC

NAR Brings Broker Event to the Big Apple In its latest broker-targeted educational event, the National Association of REALTORS® hosted the Broker’s Edge in Midtown Manhattan last week. The one-day event on July 18 featured high-level keynote speakers covering a range of issues from cyber security to economic predictionfs, and panel discussions focused on strategies […]

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Leading by Example Key to Attracting Top Agents

In the following interview, Gretchen Pearson, president of Berkshire Hathaway HomeServices Drysdale Properties in Danville, Calif., discusses the firm’s approach to acquisitions, culture, recruitment, and more. Region Served: Northern California and Northern Nevada Years in Real Estate: 33 Number of Offices: 37 Number of Agents: 1,031 Average Sales Price: $495,553 What is the first thing […]

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Providing Superior Service Every Step of the Way

In the following interview, Mickie Andrews of The Andrews Group with Weichert, REALTORS® in Nashville, Tenn., discusses the importance of culture in recruitment and retention, the local market, and more. Region Served: Nashville and its six surrounding counties Years in Real Estate: 21 Number of Offices: 2 Number of Agents: 80 What do you like […]

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Learning From the Best

In the following interview, Daniel Cottingham, broker of Cottingham Chalk Hayes, REALTORS®, a member of Leading Real Estate Companies of the World® in Charlotte, N.C., discusses the firm’s culture, recruitment tactics and training techniques. Region Served: Greater Charlotte, N.C. Years in Real Estate: 13 Number of Offices: 1 Number of Agents: 100+ Best Tip for […]

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Franchise Models Provide Alternative to Faster Success

In the following interview, Lou Gonzalez, president of Realty ONE Group Affiliates in Irvine, Calif., discusses the franchise model that serves as the foundation of Realty ONE Group’s success. Region Served: National Years in Real Estate: 33 Number of Offices: 80 Number of Agents: 8,800+ Most Effective Way to Motivate Agents: Show them that they […]

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