10 real estate agent myths outsiders believe

From the outside looking in, the reality of what real estate agents do and what we are like is often quite different than the perception consumers — or even aspiring agents — have, which is often gleaned from relatively few encounters and reality TV. As such, there are many myths surrounding our profession. Here are my top 10 faves.

10 real estate agent myths outsiders believe

From the outside looking in, the reality of what real estate agents do and what we are like is often quite different than the perception consumers — or even aspiring agents — have, which is often gleaned from relatively few encounters and reality TV. As such, there are many myths surrounding our profession. Here are my top 10 faves.

5 reasons selling new construction makes more cents

New-construction sales offer both buyers and their agents financial advantages that many might not be aware of. Here are five of them.

The Real Word: Realogy’s lawsuit with Compass

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Realogy takes on Compass in the court over alleged unfair recruiting and poaching practices.

How to protect your brand in the midst of change

Never stop thinking about what your business stands for or your values and services as the real estate industry changes around you.

Audience Town believes it can end ‘pay and spray’ advertising

Ed Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and becoming diluted. Here’s why he thinks that programmatic advertising is the future of online outreach for the real estate industry.

Steve Martin’s Beverly Hills villa sells after just 3 weeks on market

The house next door to the comedian’s primary residence sold for $71,000 more than the asking price.

Denver agents take down promotional video called an ‘ad for gentrification’

Kentwood Real Estate’s Team Denver Homes has deleted a promotional video in which its agents rap about luxury homes they’ve sold in a parody of the “Fresh Prince of Bel Air” theme song — amid strong criticism about it being pro-gentrification.

First time at Connect? Here’s how to navigate Startup Alley like a pro

Startup Alley at Inman Connect Las Vegas can be a daunting experience when looking for an upcoming technology partner. Here’s a guide to navigating it like a pro.

Texas man sentenced in insider trading scheme over Move tip

Authorities say Hamed Ettu, 44, illegally purchased call options in Move, the operator of realtor.com.