Real estate’s spring buying season fails to launch

Mortgage giants Fannie Mae and Freddie Mac have lowered their forecasts for home sales this year, citing low inventory and the affordability crunch that shortage of homes has spurred. After relatively weak home sales in the first two months of …

How to create an editorial calendar for your content marketing: Google Drive or Trello

If you’re anything like me, you are always looking for an easier way to stay organized with your content marketing plans. For the longest time, I used an Excel-style spreadsheet in Google Drive with different tabs for my editorial calendar, which included ideas, keyword focus, published content and the weekly task list. It was really effective for us …

Neighborhood information like sex offender, school and crime data will fuel residential segregation

John Walko, a father of two who recently moved from Scranton, Pa., to a single-family rental in Charlotte, N.C., began his home search by filtering listings online based on location, price and photos — the fun stuff. But as he continued to browse sites like Zillow and Trulia, he soon found himself digging through listings based on additional information: crime and school data.

“I wouldn’t have really thought of it too much,” he said of the crime maps and school data he discovered on the sites. “But now it stands out. Now you go, ‘Oh, I got to look at this, make sure it’s a safe community for my family.’ ” …

Homes are going fastest in the San Francisco Bay Area

Homes in the San Francisco Bay Area are moving faster than anywhere else in the country, according to a new inventory market report from Trulia. For markets across the U.S., Trulia calculated the share of homes for sale in its …

New-home sales drop to 8-month low

Sales of new single-family houses hit an eight-month low in March, according to a report jointly released by the U.S. Census Bureau and the Department of Housing and Urban Development (HUD). New-home sales decreased 14.5 percent month over month to …

Google’s Street View now lets you travel back in time

Google has long allowed you to see what many houses look like using Street View, a feature of Google Maps. Now, you can also see what they used to look like, TechCrunch reports. When looking at site in Street View, …

3 reasons your leads aren’t closing and what you can do about it

Quick agent fame, overnight sensations and companies who build crowd followings fast have always scared me. Why? Because I know, billboards don’t make deals. Whether you’re marketing mansions or selling special spoons, the buzz you generate isn’t half as important as the clients who actually close the deal …

Brand or boutique? Agents will base decision on systems and services offered

Whether you’re a boutique brokerage operating out of a virtual office or providing services to agents at a traditional brick-and-mortar location, agents will decide whether they want to work for you based on the systems and services you have in …

Real estate disruption may not be what you think it is

When I was a journalist in the 1980s and 1990s, I penned 1,500 bylined articles that appeared in metro newspapers around the country. Last year, I resolved to use my old dry clippings to start fires in my wood-burning stove. …

HUD’s LGBT Rule Focus of EBCBOR’s Fair Housing Symposium

Members of the Eastern Bergen County Board of REALTORS® (EBCBOR) gathered to hear from six industry experts as they discussed Housing Discrimination, the LGBT Community, and the U.S. Department of Housing and Urban Development’s (HUD) Equal Access Rule at the Fair Housing Symposium yesterday. EBCBOR Chief Executive Officer, Laura Rubinfeld said, “This month marks the [...]