When do you decide a real estate lead is dead?

In this video, Peter Lorimer of PLG Estates explains to agents when they should let dead real estate leads lie. Use your intuition. …

How do you decide on a brokerage that’s right for you?

In real estate agent’s brokerage selection, commission splits, marketing tools, technology offerings, brand power and more are all on the line. But what about the intangibles? How does an agent know that it’s a good fit, and that an environment will ch…

Is it a good idea for sellers to Google buyers (or vice versa)?

A seller received an offer on her listed home and, curious, she Googled the prospective buyers, a couple. What she found gave her more leverage than the buyers probably would have preferred. The seller pulled up the wife’s Facebook page, where she’d po…

Planitar’s iGuide now offers virtual reality tours

It’s not easy to enter Matterport’s world, but Ontario-based Planitar did so with gusto, giving the industry a lot to consider when clients ask about how to differentiate their listing. …

5 opportunities to use Facebook for lead generation

As real estate agents, we invest a lot of time and money trying to convince people to buy what we’re selling. Unbeknownst to many realtors, there are hundreds of potential home buyers in the untapped well that is Facebook …

How to create an ultra-compelling counter offer

Your responsibility includes securing the most advantageous price possible for your client. Causal counter offers may get the deal to close, but are they really getting your client’s the best possible price …

How to create an ultra-compelling counter offer

Your responsibility includes securing the most advantageous price possible for your client. Causal counter offers may get the deal to close, but are they really getting your client’s the best possible price …

Grow your referral business the easiest way possible – Reach150

In this webinar, you’ll learn about Reach150’s simple, systematic way to gather testimonials and build your business through referrals …

Grow your referral business the easiest way possible – Reach150

In this webinar, you’ll learn about Reach150’s simple, systematic way to gather testimonials and build your business through referrals …

Voodoo Agent: The reverse marketing listing presentation

Gary Gold’s blueprint for a killer listing presentation involves storytelling, the perfect platform for photography display and hard evidence of his homeselling skills. …