Love it or hate it, Zillow is here to stay

Love it or hate it, Zillow is not going anywhere. I posted a simple question to my Facebook wall the other day, and the replies indicated why consumers trust Zillow more than they trust real estate agents. Here’s what I learned …

Scott Strevell: ‘Local content produces our best results’

“Today’s social media allows a larger daily reach,” says the broker associate at KC Homes 365 Team. “It’s all about the building relationships.” …

Radical innovation is coming to real estate. Will you survive it?

Webster’s Dictionary defines innovation as “the act of introducing something new.” That’s weak. Someone could introduce a new shape of marshmallows into the market, but it creates little change …

Building the dream MLS

NEW YORK — It’s time for the multiple listing service to go back to its roots and remember its main reason for being: to foster cooperation between agents. That’s according to several real estate leaders asked to imagine their “dream” …

Technology fueling commission rebates to Toronto homebuyers

Canadian brokerages TheRedPin and CommissionMadeFair.com say technology that lets homebuyers do much of the legwork involved in finding the home of their dreams themselves lets them offer commission rebates to buyers. Homebuyers “can filter through all the facts until they’re …

No locked doors at indie brokerages — and in some cases, no doors

NEW YORK — Inman’s independent broker survey revealed that a big factor behind the current boom in unaffiliated firms is the freedom broker-owners have to pursue their business and adapt to changing conditions as they see fit. An open office floor plan is one way …

Renowned real estate coach basks in ‘bad guy’ image

NEW YORK — Mike Ferry doesn’t want to be your friend. Not if you’re his coaching client, at least. The industry bigwig, widely regarded as the granddaddy of real estate coaching, believes coaches who socialize with their clients are less likely …

Ability to customize and integrate helps vendor keep big client

Keller Williams Realty has renewed an agreement with its custom intranet provider, BackAgent, which touted its ability to build new features suggested by the franchisor and improve integration with Keller Williams’ existing systems for the extension of a relationship dating …

Keller Williams re-ups with dotloop for 5 more years

Dotloop will continue to power the transaction management component of Keller Williams Realty all-in-one tech platform for five more years, extending the firm’s partnership into 2021. Dotloop has been a Keller Williams partner since 2009, and was on board in …

App promises to help you ‘Keep’ your clients

Good real estate brokers and agents get a heck of a lot of business from repeat clients and referrals, but they might get even more if they had an easy way to stay in touch. Agents call it staying “top …