Staying Ahead of the Competition

In the following interview, Gia Arvin, REALTOR® with Matchmaker Realty in Gainesville, Fla., discusses the brokerage’s charitable initiatives, marketing strategies, and more. Region Served: North Central, Fla. Years in Real Estate: 13 Number of Offices: 1 Number of Agents: 17 Best Tip for Getting the Right Listing Price: I take the seller to tour their […]

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Tapping Into the Luxury Market

In the following interview, Dianne Pereira, REALTOR® with Bailey Properties in Santa Cruz, Calif., discusses marketing, peer coaching and more. Region Served: Santa Cruz County, Calif. Years in Real Estate: 16 Number of Offices: 4 sales offices, 1 rental office Number of Agents: 125 Best Tip for Dealing With Difficult Clients: Listen. Clients need to […]

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Preparing for Success

In the following interview, Anne M. Lusk, owner of Lusk & Associates Sotheby’s International Realty in Lancaster, Pa., discusses challenges in the market and marketing strategies. Region Served: Central Pennsylvania Years in Real Estate: 26 Number of Offices: 1 Number of Agents: 40 Favorite Way to Unwind: Walking my dog What factor has the largest […]

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A Focused Approach to Continued Success

In the following interview, Kristin Halton, broker associate, The Halton Group, Teles Properties in Newport Beach, Calif., discusses conditions in the local market and the marketing strategies to meet its needs. Region Served: Coastal Orange County Years in Real Estate: 17 Number of Offices: 1 Number of Agents: 4 Favorite Part of Your Job: Helping […]

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