How to Make Your Luxury Listing Stand Out

The process of selling a luxury home is simply different. There are fewer buyers, so naturally, agents need to not only create the “wow” factor, but also implement marketing strategies that capture the attention of other agents and potential buyers. Here are some suggestions when building a strategy to enthrall your potential audience. Keep Up-to-Date […]

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Building and Maintaining a Positive and Professional Culture

In the following interview, Karen Ryan, broker/owner of Weichert, Realtors® – Coastal Properties in Hilton Head Island, S.C., discusses building and maintaining a positive and professional culture in her company. Karen Ryan Broker/Owner Weichert, Realtors® – Coastal Properties, a member of Leading Real Estate Companies of the World® Hilton Head Island, S.C. www.weichertcp.com Region served: […]

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Social Media Mistakes to Avoid at All Costs

The rise of social media in the 21st century has completely changed our lives. It’s the perfect combination of salty and sweet; such a necessary evil. And of course, social media comes with a plethora of mistakes to go with it. Please, avoid these slip-ups! Trash talk other agents or brokerages. If agents think the […]

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Facebook Files Patent: Homeowner Data Could Reveal Socioeconomic Status

Have you scrolled by an ad on Facebook for new real estate signs—just a few hours after you searched for them on Google? Ad targeting is not a new concept, but it has transformed over the years through data analysis and the use of algorithms. Social media users are accustomed to experiencing ads that reflect […]

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Balancing Time to Best Serve Clients

In the following interview, Deborah Thompson, REALTOR® with Coldwell Banker Hartung and Noblin, Inc., in Tallahassee, Fla., discusses the advantages of Homes & Land marketing, the direction of the market, social media and more. Region Served: Tallahassee Years in Real Estate: 24 Number of Offices: 1 Number of Agents: 70 Most Effective Method for Communicating […]

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Using Tech, ‘Coolture’ and Education to Achieve Success

In the following interview, Mike Cole, owner of Realty ONE Group Dockside in Myrtle Beach, S.C., discusses the advantages of the brand, negotiating, social media, technology and more. Region Served: Myrtle Beach, Horry and Georgetown Counties Years in Real Estate: 23 Number of Offices: 3 Number of Agents: 230 Best Advice for New Agents: Answer […]

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Building a Referral Business Through Innovative Means

ReferralExchange agents take an out-of-the-box approach to generating referrals Referrals have long been a key for success in the real estate business, but simply waiting for friends and family members to tell you they know someone moving out of the area isn’t enough to cut it for real estate professionals looking to keep pace with […]

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Facebook Shops Around for Its Next Business Endeavor: Rental Listings

Once touted as the most popular and innovative internet community of its time, Facebook is now pushing to compete with trendy social media platforms like Instagram and Snapchat. As part of its rebranding efforts to become an all-in-one service, Facebook recently added payment capabilities to its messaging service, along with various filters to its camera […]

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Creating Profitable Relationships

In the following interview, Mike Bjorkman, broker/owner of HomeSmart NCG in Valencia, Calif., discusses the advantages of the HomeSmart model, the local market, social media and more. Region Served: Northern Los Angeles County Years in Real Estate: 26 Number of Offices: 3, with another set to open prior to 2018 Number of Agents: 250 Please […]

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All Eyes on Real Estate Mastery

In the following interview, Nancy Fennell, president of Dickson Realty, a member of Leading Real Estate Companies of the World®, in Reno, Nev., discusses the local market, marketing, social media and more. Regions Served: Northern Nevada and Northern California Years in Business: 32 Number of Offices: 9 Number of Agents: 275 Best Tip for Dealing With Difficult Clients: Keep your calm, […]

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