Boomer, Millennial Homeowners to Drive Remodels Over Next Decade

Generational shifts are set to give rise to more investment in remodeling, as baby boomer homeowners adopt accessible living, Gen Xer homeowners complete put-off projects and millennials become homeowners, according to a recently released report by the Harvard University Joint Center for Housing Studies. Higher remodeling spending broadly signals confidence in the economy, household finances […]

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Homebuilders Are Betting on Baby Boomers

(TNS)—Aging baby boomers don’t get any love from the consumer products sector. All the mainstream advertising is pitched toward 20- and 30-somethings. The only nod we boomers get is from hearing aid manufacturers and erectile dysfunction drugmakers trying to stiff us out of our retirement savings. Well, bless the homebuilders. They’ve spent the last few […]

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