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Today’s News at a Glance
Questions to Answer before Your Next Redesign
Why is it that website redesigns with the best intentions always seem to find a way to go awry? Although every company is different, we tend to see the same types of redesign challenges casting common frustrations to those stuck in the mud of developer…
Paid Leads vs. Prospecting – It’s Not ‘One Size Fits All’
There has been lively debate on the merits of prospecting for leads versus using a paid lead program. At realtor.com® and Top Producer® we provide both solutions—and what we offer is segmented by where your agents are in their careers. A newly licensed agent would have likely invested more capital than they planned– and there [...]
Know the Risks of Adding Banks to Your E&O Insurance Plan
Do you want to share your E&O insurance coverage with a bank or even the government? Most real estate professionals would agree that this does not sound like a good idea. While we’ve seen a rebound in the housing market, the market still has a good share of foreclosures and bank owned properties. Over the [...]
Building for Today
In a conversation with a real estate professional at a recent national convention, I was told an interesting story. This agent was working a builder’s model home one afternoon when a couple in their late 50’s stopped by and spent some time touring the home. As they returned from the second floor, the sales agent [...]
Building for Today
In a conversation with a real estate professional at a recent national convention, I was told an interesting story. This agent was working a builder’s model home one afternoon when a couple in their late 50’s stopped by and spent some time touring the home. As they returned from the second floor, the sales agent [...]
Pinterest: Should It Be a Part of Your Marketing Plan?
Using social media to connect with clients and prospects is a necessary part of every business’ marketing plan. As a busy real estate professional, you simply do not have enough time to join or actively participate in every new network—but which ones are a must for your business? With its highly-visual interface and easy accessibility, [...]
Pinterest: Should It Be a Part of Your Marketing Plan?
Using social media to connect with clients and prospects is a necessary part of every business’ marketing plan. As a busy real estate professional, you simply do not have enough time to join or actively participate in every new network—but which ones are a must for your business? With its highly-visual interface and easy accessibility, [...]
Pick Me, Please: Home Buyers Writing Letters to Sellers
(MCT)—Some buyers are solving housing woes with prose. They’re not writing poems or romantic novels — just short notes to sellers, telling them how happy they’d be to buy their homes. The simple gesture is paying off in today’s market, where inventory is tight and bidding wars are typical. “Money talks, but a letter gives [...]
Pick Me, Please: Home Buyers Writing Letters to Sellers
(MCT)—Some buyers are solving housing woes with prose. They’re not writing poems or romantic novels — just short notes to sellers, telling them how happy they’d be to buy their homes. The simple gesture is paying off in today’s market, where inventory is tight and bidding wars are typical. “Money talks, but a letter gives [...]

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