The missing factor that could 4x your business

There is a direct correlation between real estate growth and the size of your lead database. Seems like a no-brainer, right? More leads equal more opportunity for success.

Future-proof your business using lead management strategies

The story of the market shift is simple: the seller’s market much of the nation has enjoyed for the last decade is re-balancing. Buyer leads have been repeatedly told, “Inventory is tight. You’ll have to act quickly to get the deal you want.”

Why switching websites is more costly than you think

Real estate brokers and agents have a plethora of CRMs to choose from, and even more website providers. But before you switch, make sure the change-up won’t leave your contacts and data wafting in the wind without the features they’ve come to know and love in your current systems …

Software doesn’t solve problems. Strategy does.

The real estate industry has an unhealthy obsession with software tools. If there’s an obstacle, we immediately try to find a software platform to fix it. If it’s new and shiny, even better …

Why productivity suffers when agents schedule their own tasks

Many jobs involve completing a series of sequential, prearranged tasks. Teachers grade papers, chefs cook food to order, real estate agents contact leads. Over the years, tasks have become more systematized despite the growing freedom technology offers…

What’s an hour in real estate?

Stephen Cooley, who runs the No. 1 Keller Williams team in South Carolina, asks a simple question: What is my time worth …

3 big real estate marketing lies that everyone is telling us

It’s hardly news that our industry is filled with dozens of lead generation strategies. We’ve sat on webinars, read the stories and talked about it socially — but apparently, some of the things we’ve heard aren’t necessarily true …

Size does matter: Why technology has to fit the business

Have you ever used a software solution or other technology and thought: this is a great product, but I just need a few of these tools? Think about Microsoft Word. How many of those tabs have you legitimately used? It’s hard to imagine needing a tool for citations and footnotes when all you’re doing is writing a basic document …

Why real estate referrals aren’t coming from where you think

Let’s discuss your primary strategy for generating real estate referrals. Conventional wisdom has it as: the better the customer service, the more referrals. This is why so many real estate teams dedicate their agents to providing a white-glove treatme…