Keeping it real: How this luxe broker got a show on Netflix

On this edition of “Keeping it real,” a recurring series on Inman, Peter Lorimer shares how he got his new Netflix show, “Stay Here.”

Keeping it real: The power of the pause

On this edition of “Keeping it real,” a recurring series on Inman, Peter Lorimer explains the power of just taking a beat before you react. 

Keeping it real: A luxe broker’s thoughts on Zillow, hashtags and gifting

On this edition of “Keeping it real,” a recurring series on Inman, Peter Lorimer talks Zillow, hashtags and the genius of gifting with Evabot.

Keeping it real: How to grab and convert potential clients with minimal effort

Peter Lorimer tackles the ever-important question: What is one of the most effective ways to market and tailor a campaign?

Keeping it real: How to set goals and achieve them

Listen in as Peter Lorimer shares the techniques he used while climbing to the top as a successful record producer and how he continued to use them while becoming an equally successful real estate entrepreneur. 

Keeping it real: The agent who sold the Playboy Mansion for $105M

On this edition of “Keeping it real,” a new series on Inman, Peter Lorimer sits down with Gary Gold, one of the agents who sold the Playboy Mansion. Gold shares his biggest secrets to success and how to achieve it.

Personal brand vs. company brand: What’s more important?

Which is more important, the company brand or the agent’s personal brand? In this video, Peter Lorimer discusses company brand versus personal brand and what agents should do.  …

How can new real estate agents stand out on social media?

Especially as a new real estate agent, it’s critical to capture leads from your sphere of influence through social media …

How can real estate agents stay on top of technology?

The best way to stay on top of technology and social media is to make it your business to do so. Research it to death …

How do you negotiate a price reduction with a stubborn seller?

Often when real estate agents take a listing, the agent has a price in mind, the seller has an often higher price in mind, and they are lucky to meet in the middle …