Keeping it real: The agent who sold the Playboy Mansion for $105M

On this edition of “Keeping it real,” a new series on Inman, Peter Lorimer sits down with Gary Gold, one of the agents who sold the Playboy Mansion. Gold shares his biggest secrets to success and how to achieve it.

Personal brand vs. company brand: What’s more important?

Which is more important, the company brand or the agent’s personal brand? In this video, Peter Lorimer discusses company brand versus personal brand and what agents should do.  …

How can new real estate agents stand out on social media?

Especially as a new real estate agent, it’s critical to capture leads from your sphere of influence through social media …

How can real estate agents stay on top of technology?

The best way to stay on top of technology and social media is to make it your business to do so. Research it to death …

How do you negotiate a price reduction with a stubborn seller?

Often when real estate agents take a listing, the agent has a price in mind, the seller has an often higher price in mind, and they are lucky to meet in the middle …

What are seller concessions?

When working with buyers, inevitably, you will open escrow, go through inspections and find out that something in the home isn’t in tip-top shape …

What are seller concessions?

When working with buyers, inevitably, you will open escrow, go through inspections and find out that something in the home isn’t in tip-top shape …

What are comps? The rules of using comparables

Comps, also known as comparables, are a critical tool that real estate agents use to determine a home’s value. My rule of thumb is this: Comps only have a shelf life of 90 days …

What are comps? The rules of using comparables

Comps, also known as comparables, are a critical tool that real estate agents use to determine a home’s value. My rule of thumb is this: Comps only have a shelf life of 90 days …

What is a lease option to buy?

A lease option to buy is complicated, and I’ve only seen a few in my career. But real estate agents should be familiar with it in case clients ask …