7 reasons most FSBOs crash and burn

For-sale-by-owners have good intentions, but their knowledge is weak. They simply don’t know what they don’t know. Here are seven reasons FSBOs tend to be unsuccessful — and eventually hire a real estate agent. 

Don’t be THAT agent: 10 annoying things agents do to each other

Rookie mistakes are the worst, and in our line of work, they cost clients, time and money — but the largest expense is to our reputation. There’s no excuse for these 10 (unfortunately common) time-wasting offenses.

5 ways to calm your sellers’ nerves when showings slow down

One of the toughest parts of the job can be keeping your sellers from stressing during the hectic process of listing, showing and selling their home. Here are five strategies to help keep your sellers’ nerves calm when showings slow down. 

Rising interest rates worrying your clients? Tell them these 5 things

If you are working with clients who are on the fence about buying or listing a property, the rate increase could be a great motivator. Here are five facts about interest rate increases that may inspire clients to move.

5 ways savvy homeowners can take advantage of home equity

A home equity line of credit, better known as a HELOC, can be an excellent avenue for helping clients achieve their dreams. But it’s essential that they be smart about how they use them …

How to create a website as a brand new real estate agent

As a new real estate agent, you’re ready to set the world on fire with all your new knowledge. But before you can strike the match, you have to get your marketing plan in order. An essential part of that marketing plan is your website …

7 repair requests buyers should never make

Most buyers and sellers understand that buying and selling a home requires negotiation. You give a little here, and they concede a bit there. But what do you do when you have a buyer who demands unnecessary repairs after a home inspection …

How to make your real estate descriptions more powerful

Ever wondered how some real estate agents can craft property descriptions that hit home with buyers? How do they choose their words in a way that makes the ordinary sound enticing …

Trick or treat: 7 scary good Halloween marketing hacks

Don’t be a ghoul this Halloween and overlook one of the best marketing opportunities of the year for real estate agents. Here are some fresh ideas and hacks that’ll make an impact and assure your remembrance after trick-or-treating fades to black …

How to make ‘always be serving’ your new closing mantra

Are you an old-school prospector? You know, the kind who budgets a lot for advertising, tends to be a little pushy or aggressive and lives for cold calling? Not me! …