Why is Purplebricks’ backer betting hard on hybrid agents?

Axel Springer, the $6 billion European media house, is going “all in” with online hybrid agents through its investments in Purplebricks and Homeday. It’s making a calculated bet that competing with its real estate agency customers is the best long-term…

What’s the most dangerous thing about Purplebricks? Its risk tolerance

Purplebricks’ core U.K. market continues to grow and is meaningfully profitable, proving that the model works. Key performance indicators in its other three markets reveal a deeper story of investment, growth and challenges.

Why seller leads are Zillow’s biggest opportunity

Last week, Zillow announced its latest financial results, and the stock dropped 25 percent (losing $2 billion in value). But the story everyone is missing is the Zillow Offers business and its huge potential with seller leads.

What Opendoor’s latest pivot means for real estate agents

Aligning closer with agents is a significant pivot for Opendoor because it signals that working with the traditional industry is an important part of its growth strategy.

Why Zillow has the advantage over KW, Rocket Homes and others

Zillow benefits from practically unbeatable network effects in the consumer space. Both of these moves ignore basic strategic principles of playing to your strengths and picking battles you can win.

Zillow vs. Opendoor: Who will win the consumer?

Which part of the industry controls the starting point of the real estate transaction: portals or iBuyers? Who has the advantage, and what are the implications for iBuyers?

Zillow’s homebuying experiment is making money, but there’s a catch

Based on the data in Phoenix alone, Zillow will beat its Homes revenue guidance of $2 million to $7 million. But other indicators, including a lower-than-expected margin and higher purchase prices, are worth watching.

Is Compass really a tech company?

Opinions aside, the latest numbers allow us to compare Compass to its peers and really answer dual questions: Is Compass doing anything novel in the industry, and is it really a technology company?

How realtor.com just got way better at lead conversion

News Corp., owner of realtor.com, announced the $210 million acquisition of lead qualification service Opcity. With this acquisition, realtor.com dives deeper into the lead conversion funnel in a major way.

How psychology is holding back real estate tech

When Mike DelPrete thinks about the modernization of the industry and tech adoption, his position is: What’s holding us back is psychology, not technology.