Why luxury real estate is all about selling a lifestyle

Dusty Baker’s real estate blog caught Inman’s eye four years ago, and he was asked to speak at ICSF about social media and digital marketing …

How to write a buyer offer letter that will close the deal

From this point forward, I will be encouraging my buyers to honor their audience before telling their story. This will enhance the emotional connection and possibly win the bid …

Does the phrase ‘price reduced’ hurt your home sales?

I need your professional opinion. I found myself in my monthly networking meeting. One business owner raised an interesting insight about his marketing plan, and I thought about how it might help me in real estate …

When is the best time to market?

The first step in figuring out when it’s the best time to market your services is to determine when and why the spikes of peak selling times in your area occur. Peak time marketing works when your sales increase at a certain time of year. Studying your…

How to do a trade show right

I know that it seems weird that I’m a real estate agent, and I’m suggesting a trade show — but hear me out on this. Of course, if you know me, you already know that I do not do traditional marketing, and therefore, I am not going to do a trade show th…

Are you in real estate sales and marketing? You should be

Are sales and marketing the same thing? And as a real estate agent, are you in sales? If you answered no, then you need to wake up and start studying sales and marketing. Yes, real estate agents are in sales. By definition, sales are the exchange of a …

How to turn threats into business opportunities

Who are you, and why would I pick you as a real estate agent? When you are developing a marketing plan, it’s crucial to analyze your situation …

Why you need to commit your marketing plan to paper

I have talked enough. Now it’s time for you to start writing! Recording your marketing plan on paper is an absolute must …

Brand identity isn’t about what you want

This video is crucial. There is some specific information that you as a real estate agent need to understand when you are branding yourself and climbing your way to being top-of-mind …

How to choose a farm location in real estate

Farming in real estate is a general term that we swear by. I hear this over and over: “Find an area, and farm it.” But how do you do go about finding that farm location? What are the things you need to be looking for to assure that an area is a great r…