11 questions to dust off your lead generation this spring

Do you have the ritual of cleaning house when the seasons change? Depending on your personality, you may do this cheerfully or grudgingly. You declutter. You find treasures that you forgot you had. You may even give things away to others. And once it’s done, I am sure, like me, you feel like a burden has been lifted …

5 things real estate agents can learn from superfans

For what are you willing to rearrange your schedule, budget and comfort? The newest tech gadget? Your favorite celebrity? A sick family member? You favorite team going to the national championship …

When sellers ask: ‘Is your commission negotiable?’

When a homeowner asks: “Is your commission negotiable? Why should I hire you and not Sally-sells-a-lot?” What they’re really asking you to do is show your value. Are you really worth your fee …

How to show the value of staging in under 5 minutes

Can you honestly say that you are top-of-mind with sellers after a listing appointment …

6 free apps real estate rookies can’t ignore

Getting started in real estate is full of ups and downs fueled by both the excitement of starting a new career and the terror of failing at it …

App keeps your military clients just a tap away

What if you could generate pre-approval letters, calculate monthly payments and avoid email scams at the tap of a phone? There’s an app for that thanks to Veterans United Home Loans …

Is your lead generation boring? 4 mistakes and how to avoid them

You might know real estate in your target area like the back of your hand, but we all know that means very little if you have zero homeseller or buyer prospects …

How to prevent problems with overpriced listings

Help keep everyone happy by explaining upfront how the entire listing process will unfold, getting it down on paper and having it signed …

Finding your identity as a real estate salesperson

Most real estate agents want the magic formula — the one that will turn them into a successful top producer. The fact is there is no universal equation for success, and the key to growth is understanding that what works for others might not work for y…

3 apps your listing presentation can’t go without

What’s your strategy to win listings? There are many pieces of the puzzle that wow prospective homesellers including your knowledge, your experience, your speaking skills, your listening ability and your pricing savviness. …