App keeps your military clients just a tap away

What if you could generate pre-approval letters, calculate monthly payments and avoid email scams at the tap of a phone? There’s an app for that thanks to Veterans United Home Loans …

Is your lead generation boring? 4 mistakes and how to avoid them

You might know real estate in your target area like the back of your hand, but we all know that means very little if you have zero homeseller or buyer prospects …

How to prevent problems with overpriced listings

Help keep everyone happy by explaining upfront how the entire listing process will unfold, getting it down on paper and having it signed …

Finding your identity as a real estate salesperson

Most real estate agents want the magic formula — the one that will turn them into a successful top producer. The fact is there is no universal equation for success, and the key to growth is understanding that what works for others might not work for y…

3 apps your listing presentation can’t go without

What’s your strategy to win listings? There are many pieces of the puzzle that wow prospective homesellers including your knowledge, your experience, your speaking skills, your listening ability and your pricing savviness. …

When friends play hide-and-seek with your real estate business

Picture it, Sicily 19… oops! The suburbs, 2017. A bride-to-be is frantically searching for a wedding cake baker. She hears one vendor complain about his job orders. …

Does the real estate industry take its homeownership love affair for granted?

We often do not miss the vital and ingrained aspects of our lives until they are gone. When it comes to the real estate industry, our Kryptonite assumption has to do with homeownership, and the American Dream …

How to make real estate selling great again

What is your plan to make this your greatest year in real estate? Your canned response likely includes the following …

Why generic listing presentations get generic results

“I don’t know why they went with another real estate agent,” complained an agent I had just started helping. (Let’s call him “Learner Larry.”) Instinctively, I asked Learner Larry to go through his listing presentation with me …

10 real estate technology tools you can’t use just once

Back in the day, I cannot truthfully say I was a fan of plain potato chips. I liked a little sizzle or barbecue heat. Despite my resistance, the Frito-Lay mantra, “Bet you can’t eat just one” had me and my thunder thighs hooked on plain Lays …