Hiring a professional photographer? Ask these 7 questions first

First and foremost, to have stellar photography for your listing, you have to find a real estate photographer who knows how to capture the home in all of its glory. Let’s go over the most important considerations.

5 open house sign mistakes that’ll cost you foot traffic

A well-designed and well-placed sign won’t only guarantee more foot traffic to your open house, but it also sends a clear message to prospective sellers that you’ve got your marketing together. Agents who invest in their sign strategy benefit from more potential buyers and exposure to the entire community.

How to build a brand identity as a brand new team

You created a real estate team because you wanted to offer customers a unique service, and you do. You probably also sought to take others under your wing, and help them to excel like you have. Most importantly, you wanted your clients to understand th…

Is your real estate brand in desperate need of a revamp?

As a real estate agent, you offer a plethora of unique services that your competition does not. You go above and beyond for each and every one of your clients. Yet your competitors are thriving, and you are just barely keeping your head above water …

A step-by-step guide for revamping your marketing

The beginning of the year is a stark stopping point, one which propels us to think. As the old year transitions into the new, we are reminded to take an honest look at what we’ve done, what we didn’t have time to do and what the results were …

Watch out for these 5 website trends in 2018

There’s no crystal ball here (if you know where to find one, I’m all ears). But I’ve paid close attention to web design and functionality trends this year …

Should you use emojis when communicating with clients?

Should you use emojis? What did your gut tell you when you first read the question? My immediate response was, “it depends.” Even now, my stance hasn’t changed, as any action you take should ultimately focus on your particular target …

How to make the perfect holiday cards for clients

Come October, businesses begrudgingly remember that they have to send out cards for Christmas. Scratch that, for the holidays. Then comes the poking around online looking for something that won’t offend anyone. But it doesn’t have to be that way …