5 ways to milk your real estate content for all it’s worth

Whether you’re looking for impressions, traffic, engagements or conversions, your return on investment for well-executed content marketing will be exceptionally high if you adhere to these five tips.

11 ways agents fail (and how to avoid them)

The best way to avoid failure is to recognize — and sidestep — the major pitfalls. Here are 11 ways agents fail and how to evade the major problems. 

Tackle these 19 tasks to finish 2018 right

With this year almost behind us and 2019 quickly approaching, the time has come to focus on tying up loose ends and making this new year your best one yet.

Want to win that listing? Forget a presentation, just listen

When going into your first meeting with potential seller clients, you must look at the situation as a consultation, not a presentation. Now that you’ve booked the meeting, here’s what you should do before, during and after it.

How to throw the best soirée your luxury clients will ever attend

Four leading luxury agents from across the nation shared their best advice for hosting a luxury client event that’ll make you the talk of the town and explain why adding value is the most important aspect of a successful soirée. 

8 fresh luxury real estate marketing strategies clients want to see

One way to ensure a smooth high-end transaction is to invest in solid marketing and seize all available opportunities. Here are eight examples of luxury marketing opportunities you can’t afford to miss. 

6 tips for throwing a successful first-time homebuyer event

Throwing a successful first-time homebuyer event can be tricky. In addition to deciding the method of registration, location, ambiance and speakers, you’ve got to consider the agenda, topics and a follow-up plan. Here are six steps to make it less over…

How to use social proof to snatch more clients

It’s no secret that people show their approval of others and conform their actions in the form of feedback, likes, reviews, becoming followers and even joining in other people’s causes. When it comes to showcasing your brand, taking advantage of this phenomenon, known as social proof, is a no-brainer.

Hiring a professional photographer? Ask these 7 questions first

First and foremost, to have stellar photography for your listing, you have to find a real estate photographer who knows how to capture the home in all of its glory. Let’s go over the most important considerations.