10 reasons you will fail as a real estate agent

Here is what I can tell you –- there is one thing, and one thing alone, that will cause your success or failure. And that’s you. More specifically — your mindset …

10 reasons you will fail as a real estate agent

Here is what I can tell you –- there is one thing, and one thing alone, that will cause your success or failure. And that’s you. More specifically — your mindset …

My first sale: Dreams don’t need their own room

I began my real estate career in 1975 at the ripe old age of 23. Back then, almost no one chose real estate as a first career. They went into the business in their 40s or early 50s after having left two jobs — leaving one and getting fired from anothe…

Warren Hitesh Myer, online mortgage pioneer, dies at 53

I was saddened to learn of the recent passing of Warren Hitesh Myer. For those who never met him, Warren was one of the true pioneers of the online world of real estate …

16 things you can do right now to maximize your listing’s exposure

If you have a listing that has been sitting on the market for longer than you thought it would, it might be time to get back to basics and put a little more time and money into marketing the property. A home that might have sold for over list price in …

Why Realtors haven’t been able to turn SEO into a major source of leads

If you’re not a professional online marketer or a Web programmer — and most real estates agents are not — the term search engine optimization (SEO) is intimidating. You know it is really important to how your website attracts potential clients, but you may not know how to make that happen …

6 ways to destress your real estate transaction

With rising sales prices and very low inventory here in Portland, Oregon, I have been noticing a trend over the past several months of buyers and sellers who are carrying a lot of stress about the sale or purchase of their home.

More transactions seem…

6 principles of persuasion every real estate agent should master

Dr. Robert B. Cialdini wrote a book called “Influence: The Psychology of Persuasion.” It’s one of the most respected books on the subject and used by marketers all around the world …

Why Realtors should think like hackers

Our definition of a hacker is someone who doesn’t accept the status quo but thinks differently in order to solve a problem in a new way. So how can Realtors think like hackers to build their business …

Free ‘big data’ resources help agents target new clients

The power of big data is about understanding patterns of consumer behavior and profiles, particularly information around “life events” such as marriage, divorce, job change and births. Having this data enables you to advertise to prospective clients when these events happen …