Agent Connect takeaways: 4 pros share their best community event ideas

SAN FRANCISCO — While this morning’s Agent Connect event today offered a lot of tech advice, some of the most interesting ideas came from panelists who were boasting about the fantastic ROI of their community events. If your first-time homebuyer semin…

Infographic: How home prices affect homeowner finances long term

As a resident of the San Francisco Bay Area, I spend an unnecessary amount of my time calculating housing affordability. In fact, I don’t remember the last time I attended a social event where the topic didn’t turn to housing, the potential bubble, or …

Pink lady videos vs. lead gen in a co-working space

Editor’s note: The #madREskillz finalist who receives the most votes in the poll below will be featured in an Inman News story. Voting closes at 8 a.m. PDT Thursday, Aug. 14.  Last week, a coconut mailer proved to be the winning …

Coconut mailers vs. home evaluation videos

The #madREskillz finalist who receives the most votes in the poll below will be featured in an Inman News story. Voting closes at 8 a.m. Pacific time Friday, Aug, 8.

Here’s what happened when the Internet tasked itself with renaming Zillow and Trulia

Yesterday’s Zillow/Trulia buyout brought out the most dangerous of all cross-breeds: real estate enthusiasts who are also addicted to pop culture. As soon as the buzz hit, intrepid Twitter users began the very important task of rebranding the two porta…

Want to be a hyperlocal content specialist? Get serious about stats, incubation strategy

As a Berkeley resident who has also seen dozens of terrible real estate sites masquerading as local content hubs, I was struck by how engaging Arron Sweeney’s YourBerkeley.com website was. I met with Arron to ask him about his strategy and ongoing plan…

Want to be a hyperlocal content specialist? Get serious about stats, incubation strategy

As a Berkeley resident who has also seen dozens of terrible real estate sites masquerading as local content hubs, I was struck by how engaging Arron Sweeney’s YourBerkeley.com website was. I met with Arron to ask him about his strategy and ongoing plan…

4 next-level open house tips for Realtors

I know for a lot of agents, the 4th of July long weekend is just another opportunity to get buyers into your listings. We reached out on Twitter and Facebook using #openhousetip to get some great, insider knowledge on how to throw the best open house a…

Real estate agents, do you need an assistant — or a taskmaster?

I recently sat in on a session at the Berkeley REBarCamp, where agents discussed the pros and cons of hiring an assistant. After a few minutes, it was clear that most agents had no time to hire and train an assistant, and even less certainty about how …

Bathroom breaks, falling trees and ‘scary’ listings: Check out this week’s top #RealtorProblems

A listing infested with flies? A seller sleeping through a showing? Oh, the joys of being a Realtor never end! Check out this week’s top #RealtorProblems …