The key to building a personal brand from scratch

These days, it can be hard to build a consistent brand whether you’re a large corporation or a single broker, as we’ve seen from companies struggling to offer coherent messages of social and political activism. A panel of experts tackled strategies at Inman Connect New York 2019 on Thursday.

How to foster and benefit from diversity in real estate

A panel at Inman Connect New York 2019 discussed strategies for being savvy and helpful in an increasingly diverse country.

Generation Z trusts agents more than the internet for homebuying

At the Inman Connect New York 2019 real estate conference on Wednesday, a panel consisting of 20-something members of “Generation Z” stressed that though they believe technology is important, it’s not the only integral aspect of buying a home.

Short-term rental platform Recharge adds private homes

Now the company is taking on Airbnb. But instead of booking a private home or room for a night like in traditional lodging, Recharge lets renters grab space for as little as 30 minutes for taking a nap.

Would you live in a San Francisco subway car apartment?

As the Bay Area Rapid Transit (BART) prepares to update its aging cars next year, ideas for their upcycling have been bountiful.

Retired pastor and wife lose $130K for home to wire fraud

After saving for decades and selling their first home in Clinton, the couple decided to use the money to purchase a new home closer to their grandchildren. 

Zillow Offers will launch in Dallas in 2019

That brings Zillow Offers to a total of nine markets nationwide: It’s already operational in Phoenix, Las Vegas, Atlanta, Denver and Charlotte, and has announced expansions to Raleigh, Houston and Riverside, California, in the coming year.

Block wants to take the guesswork out of home renovations

While a typical bathroom renovation in the New York City area costs on average $20,000, Block Renovation’s offerings start at around $15,000 or 25 percent less.

Lower, a new AI mortgage startup, promises smarter lending

Lower’s platform will incorporate an internal, proprietary artificial intelligence technology dubbed LOAi, which will help in-house experts make mortgage recommendations. The platform will use AI to analyze thousands of data points and loan history.

What do you think of Pantone’s Color of the Year 2019?

The orangey “Living Coral” is said to be “life-affirming” and a reaction to the onslaught of technology and social media in daily life.