3 reasons why you’ll want robots to replace Realtors

In 2008, Smithsonian Magazine introduced us to the story of Apollo Diamond, a company using science and technology to create diamonds of such quality that “experts cannot differentiate them” from diamonds taking billions of years to form deep in the pl…

3 reasons why you’ll want robots to replace Realtors

In 2008, Smithsonian Magazine introduced us to the story of Apollo Diamond, a company using science and technology to create diamonds of such quality that “experts cannot differentiate them” from diamonds taking billions of years to form deep in the pl…

Agents: Homebuyers don’t need to visit your website

A recent Zillow Group survey of more than 13,000 homebuyers and sellers demonstrates that this year, 28 percent of buyers age 50 and younger now find the real estate agent they purchase a home through via the internet …

Solving the real estate agent’s technology problem

Real estate agents are in a terrible strategic situation. There are only four major sources of obtaining the cutting-edge technology they need to thrive, with the first requiring giving up their influence in the marketplace and the second and third ref…

Who has real power in the real estate industry?

Power in the real estate industry is not defined by company size, financial assets or a massive advertising budget. Power is a function of getting the marketplace to take a specific buying or selling action. All fruitful actions start and end with the …

Why the broker-centric model is in decline

The “full-service” broker-centric real estate model will soon exit the “maturity” segment of its product life cycle and signal the beginning of a 20-year decline. We’ll explore how disruptive technologies triggered the broker-centric life cycle stages and the alternative business model that will replace the established one …

Why the MLS might be your best defense against Zillow

There are two immense and immediate problems in the real estate industry, and one near-future problem can be solved by the MLS systems acting as the market innovators. But the window of opportunity to execute is nearly closed, and once this opportunity…

Zillow: A study of market positioning

In a very crowded and confusing marketplace, defining who you are and what you represent to your customers has to be summed up with a single thought — by them, not you. This is your “position” in the marketplace. The way you outwardly portray yourself…

Beating portals to the punch: How to describe listings

On NBC’s “Today” show the “Property Brothers” of HGTV fame stated “there is a language that real estate agents use when they think they are fooling people,” such as “artistic” or “natural landscaping.” …

The radically new broker model this industry needs

If brokers do not drastically change their business model, they will become sub-contractors to the portals and other outside companies. Here are 5 strategies blending tech and expertise that could revive the broker profession as we know it …