How to make homebuying smoother for untraditional clients

With the increasing prevalence of unmarried homebuyers — couples, platonic friends and family members — it’s more important than ever for agents to provide guidance to protect clients by asking the right questions upfront.

Starting part-time? 6 strategies for making it work

Great real estate careers have been launched part time, but it requires a realistic perspective and a willingness to prioritize your real estate career. Here are six tips for launching your real estate career part time with an eye to an eventual full-t…

Want a better bio? Here are 7 examples that’ll inspire you

Does your bio feel tired? Crafting a bio that draws clients in doesn’t have to be a chore. Here are a few techniques, backed up by knockout real life examples, to help you give your bio a revamp.

Dear Marketing Mastermind: How can I make lead gen more effective?

This month, we’re looking at a variety of ways to get more leads and make them count. You don’t have to just buy them off Zillow.

What to do when bad behavior threatens your brand

How do you respond when a real estate agent’s language or behavior reflects on the brand you’ve built your career on? Cape Coral RE/MAX agent James Warren shares how he handled a recent incident involving RE/MAX agents from a Fort Myers brokerage office who were blasted for “transphobic” social media posts.

Bored with your Facebook feed? Try these 15 fresh ideas

If you’re like most agents, you probably see a lot of the same content in your feed from other agents. Some days you can tell that everyone has seen the same content. How do you break out of the norm and engage your audience? Try these refreshing ideas.

10 questions you should ask recruiting brokers

Whether you’re a new agent or just looking for a new place to hang your license, these are the questions you’ll need clear answers for before making a decision.

Lesson Learned: Embrace change

Think you can keep doing business the same old way? Chicago’s Dave Nimick says you need to update your game to keep your business growing.

What ‘House Hunters’ can teach you about working with buyers

What can you take from the show and its delivery to make your next round of showings more effective and more exciting for your buyer clients?

What ‘House Hunters’ can teach you about working with buyers

What can you take from the show and its delivery to make your next round of showings more effective and more exciting for your buyer clients?